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Chevrolet Equinox Continues To Bring In Strong Sales Despite Age

Despite being around since 2010, the second-generation Chevrolet Equinox is showing no signs of slowing down in the sales race.

“Equinox sales have risen nearly every year since we introduced the original in 2006,” said Chevrolet marketing director Steve Majoros. Though sales are down 4.4 percent year-to-date compared to last year, the Equinox has still cracked 120,000 sales midway through 2014, and continues to entice shoppers because of its fuel efficiency, size and safety in a segment with a bevy of newer or more revised products in the U.S. market.

“[The Equinox] fits my family’s needs perfectly, from traveling to our summer cottage, to flipping down the seats to haul cargo and supplies from the garden shop, to my daily commute to work,” said Equinox owner Gail Haffey in a statement from Chevrolet.

Capable of up to 32 mpg on the highway with the 2.4-liter four-cylinder engine, the Equinox received top safety ratings for 2014 by the IIHS.

But Chevy isn’t simply resting on its laurels, as the company is introducing OnStar 4G LTE to the 2015 Equinox. The system allows passengers to wirelessly connect to the internet inside or, up to 50 feet, outside of a properly equipped Equinox.

With Autotrader.com reporting that crossovers and small SUVs are currently outpacing the growth of the popular compact and midsize sedan segments, it’s clear that more people will find their way into Chevy dealerships to check out the Equinox. And because of Chevrolet’s constant improvement to the Equinox, along with its baked in safety and fuel efficiency, it seems likely that the Equinox will continue to see its sales rise.

And for those who want a smaller portion in the U.S. market, the Chevrolet Trax is launching soon.

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Comments

  1. All the more pressure to get the next one right.

    Not only is the Nox selling well but the Terrain and SRX continue to sell in greater numbers each year when most models drop off in sales.

    GM has hit a great combination here and people like it.

    The areas it really needs to improve is to be lighter weight and get better MPG with out giving up performance. The D2XX should help provide that.

    I expect GM to keep the good ride and handling but also improve the interior even more based on what I have seen in the coming Cruze.

    This segment is fast becoming even more important than any other car segment compact of Midsize. The numbers we are seeing here are increasing every year due to segment growth as people abandon cars as these vehicles have much more flexible use comfort and still decent MPG.

    In the near future this will be a leading segment only passed up by the trucks.

    GM did something great here with the Nox and Terrain to offer styling with two distinct looks. Combined these two models account for nearly quarter million vehicles and that is not thing to sneeze at. We are getting into Camry numbers here.

    We have a Terrain as that is the wife wanted. I could have easily passed it over myself but figured she had to drive it so get here what she wants. Well I am glad we did as I love to drive it on the weekends as it is very comfortable and almost has a truck feel to it but much more refined. It hauls anything we need to haul with no issue that I could never imagine getting in the Malibu.

    Reply
  2. I think the equinox puts RAV4 to shame despite the fact RAV4 is all new. Also despite the fact the Toyota did outsell the nox just for 2 months . But being in the fact that the equinox is here for ages and needs a all new model soon it does put Toyota to shame. Now if it will beat the escape and the CR-V….

    Reply
  3. I have always loved the Second Generation Equinox. The 2011 Terrain 2.4i AWD in our family has been getting 19 City and 31 Highway. Not bad for such a heavy crossover with only 182HP. I was kind of expecting a slight refresh for 2015 with new rims, new MyLink system, and a new front fascia, but the sales numbers make it seem like it isn’t needed until the next generation. Speaking of the D2XX Equinox, I think it should come with:

    1.4t I4 (VVT, SIDI, IVVL, and VTM) that has 175HP and 180-195LB-FT
    2.5tdi I4 (VVT, IVVL, and VTM) that has 185HP and 300-315LB-FT
    7-Speed DCT
    Active Grille Shutters
    Stop/Start

    1.4t FWD- 27 City and 38 Highway
    1.4t AWD- 25 City and 36 Highway
    2.5tdi FWD- 29 City and 46 Highway

    The thing’s that need to be improved on are the interior quality, weight, cargo room, performance, efficiency, technology, and AWD.

    Reply
  4. I know we’ve all been talking about the D2XX platforms but did it mention that it’s gonna loose some weight?

    Reply
    1. The D2XX is about losing weight. Every new platform GM is on a run of cutting weight or if they do not lose weight the car will grow in size like the CTS but remain the same weight.

      Now Edgar you need to get with it and really study the engines that are out there.

      First off you are not going to get 315 FT LBS from a 2.5 with out a turbo and some real boost. My 2.0 Eco has 315 FT LBS but it also sees 23 PSI of boost to do it.

      Also you MPG numbers are a little high. My HHR is 3200 and I see 25 City and 32 Highway. The new Nox should come in at 3500-3700 pounds and post similar numbers with the new transaxle as mine pays a price for the 4 speed.

      I expect packaging on the interior to be more efficient as the present one is limited by the hard points of the body.

      Other than some colors and the GMC 4G there really is little new here and with sales up they will be ok for another year. Most of the D2XX models are about a year behind what was intended but luckily the Cruze and these vehicles are all still selling well.

      The fact they are selling well this far into a run is a sign GM did the right thing with them. I just hope it carries on to the next Gen. This is something Honda and Toyota have always enjoyed and only saw better sales in the next gen. I hoe GM dose like wise.

      Reply
      1. Perhaps you didn’t see the “2.5tdi” (2.5L turbo direct injection diesel) clear enough. I didn’t ask for your opinion in the first place. You get with it and quit being such a s l u n t while your at it.

        As for your HHR SS, the LNF is the very first variant of the 2.0t I4 Engine. It does not have Intake Variable Valve Lift, Variable Torque Management, a 7-Speed DCT, Active Grill Shutters, or Stop/Start. Also, we aren’t talking about a larger displacement H/O 2.0t. A smaller 175HP 1.4t will get much better real world mileage.

        Reply
  5. All boats rise with the tide…!!

    The compact cuv segment is the fastest growing in the industry n Nox sales are down 4%…! Say what!!!!!

    The 4 Cyl is underpowered compared to smaller turbo 4s in other CUVs so GM needs to improve engine power n efficiency to just stay competitive!

    Reply
    1. More power from the 4 will come. Also less weight will add performance. This is the heaviest in class right. now.

      Reply
  6. I have a 2009 Equinox with the basic 3.4 L V6 and I love it! It may not be so economical, but it pulls well when I need it. GM produced over 100 units of the 2008 Fuel Cell Equinox for its H2 development, and they are still rolling around. They have a battery and an electric motor , so they are the FIRST electric CUVs. If GM replaced the H2 system with the Volt’s EREV, the new Equinox will sell even better.

    Reply
    1. I have driven the hydrogen Nox and I loved it. The cost and lack of filling stations are still an issue.

      To do a Voltec yet will come more work needs to be gained in electric range. A vehicle this large would have limits to its range on all electric. Gains will be made and at some point we will see one.

      Reply
  7. Sure, take more weight out. These vehicles feel extremely cheap now as it is. They’re loud, tinny, with poor seats, poor fabrics, poor plastics, and horrible panel gaps inside (not to mention some rather questionable design bits–inside and out). Their fuel economy was very good when they first launched, but they’ve been left in the dust by even larger vehicles. Handling and steering feel has been good in the five or so that I’ve driven (I’ve tried to like them, I really have), but the ride is harsh and, again, imparts a “cheap” feel. I’m surprised they have sold as well as they have, the new ones can’t get here soon enough. Of course knowing GM, the new ones will have much less in the way of domestic content. 🙁

    Reply
    1. Not sure what you are driving as mine is not tinny, the seats are fine. the plastics are as good as what was out when they came out and the panel gaps are as good as anything out there.

      You have to also consider that this was build on a old Opel as the first Nox and GM did a miracle to use it to create this one. With limited funds they were able to make a segment leading model with a long life and while it is due for replacement it has served the segment well.

      Note it is not just my opinion but most reviews have all placed this at the top of the segment.

      So while agree the sooner the new one arrives the better the present one is still better than most in class.

      Reply
  8. I wish Holden Australia offered a car similair to the Equinox. They don’t offer anything to fill the gap between the Captiva and Colorado7. I just want a 5 seat diesel that can tow 2 tonnes with a large petrol tank and real spare wheel. Looks like my first non Holden in 35 years will be the Jeep Grand Cherokee. Come on Holden.

    Reply

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