In a rather polarizing statistic where Cadillac sales are fairly flat in the United States, General Motors is reportedly expecting its luxury marquee to grow 40 percent year-over-year in the Chinese market, or roughly 70,000 vehicle sales. The brand is currently ahead by 71.7 percent in the region at the end of the first half of 2014 compared to last year.
“If you want to be a global brand, you have to have presence in the largest (auto) market, so there’s complete focus from leadership to ensure that we do it and we do it right (in China),” according to GM China Vice President John Stadwick. On that end, GM is currently constructing a plant exclusively to assemble Cadillacs in China for China.
In China, the overall premium segment has risen by 32 percent for the first half of the year.