In June it was reported that some Cadillac dealers were offering large discounts on the $75,995 Cadillac ELR hybrid. According to a report from InsideEVs, these price cuts are ongoing and bigger than ever.
An email from a dealership in Florida indicates they will sell you an ELR for $12,000 off the asking price, in addition to federal tax credits for purchasing an electric vehicle.
“We just got $12,000 off incentives on the purchase of a new Cadillac ELR. Plus you get a $7500 tax credit! If you have not seen or driven this amazing vehicle, you need to come in and test drive one. This is the New electric vehicle from Cadillac, and it not only will save you a bundle at the gas pump, but it looks and drives amazing, Stop in today for a test drive.”
Another dealer in Austin is offering $12,000 off and says they are “flexible on the pricing” of the ELR, according to InsideEVs. A Maryland Cadillac dealer says they are selling the ELR for “at least $13,600 off MSRP on the 3 ELRs they have in stock,” plus a $7500 state tax credit, bringing the price down to $54,500 if you also include a $2,000 state tax credit.
While Cadillac has sold 390 ELRs through to June, there is no doubt the automaker is underwhelmed by the sales performance of the EREV. Unless demand improves significantly, it seems  incentives on the ELR could keep on rising.
Comments
Instead of my usual post about the utter stupidity of GM’s MSRP ELR pricing (and its marketing in general), I have a larger question: who ultimately decides how to price the cars/trucks in the new GM structure? I assume the CEO has sign-off, but is the decision essentially the responsibility of the brand VP (e.g., Chevy, Cadillac, GMC, Buick)?
Basically, who is responsible for fixing this disaster of pricing for next year’s ELR model?
Maybe they can reposition the ELR for ’15 for something else and have it priced @ $50,000-$55,000. This car is just too gorgeous for it to be sitting on dealer lots for many months. I like to see more of these on the road. Cadillac will sell more of these for styling alone.
For a lack of sunroof, lack of performance tires, lack of horsepower and torque, trunk hinges that protrude trunk space and hood support without hydraulics, it is not a deal breaker for $50,000-$55,000 but it is a deal breaker at the current price.
Kind of make me wonder if GM scared to price it low compared to the ATS coupe which will have a starting price tag of $38,000 to $59,000 maxed out fully loaded. One coupe is for performance while the other is for styling statement for efficiency. Both cars have small trunk space and small back seat legroom for small cars.
Personally, I would not be scared to price it at $55,000 if I was GM and go ahead and have it reposition for ’15 model year. The current CTS and XTS are currently priced very similarly. So it could be done with the ELR at a lower price compared to the top spec ATS Coupe Premium Collection.
Styling? ELR just looks like a shortened CTS coupe.