Transformers 4: Age of Extinction will hit theaters on June 27th. To help build the anticipation (and the cross-branding between Chevrolet and the popular movie series), Chevrolet has begun airing a commercial with the Camaro that ties it all together. In the series, Bumblebee, in case you live on deserted island, disguises as a fifth-generation Chevrolet Camaro and beats the mechanical poo out of Decepticons. And arguably, he’s more of a fan favorite than Autobot leader Optimus Prime, with his popularity being symbiotic with that of the popular Chevy. Especially with the kids, as this new ad shows.
The 2014 Chevrolet Camaro Transforms Your Everyday: Ad Break
Comments
Very good ad. It is one that will reach adults and kids alike.
It is important to reach children as It is proven that many of the likes and dislikes they have in life are formed early.
This also reminds me of my son. We had the real Bubble Bee from the first movie at work for a couple days. He was young and he got on the floor and crawled under the car looking for Bumble Bee.
I love the Transform your Everyday tag line. That is one of the best Chevy has had since Like a Rock.
The movie will preview here in Puerto Rico Thursday June 26th, so I will see the new Bumblebee sooner than the rest of the U.S. I saw Godzilla one day earlier, too.