Opel reports it has already received 100,000 orders for the updated version of the mid-size Insignia sedan since the model went on sale last fall. In the first four months of 2014, the Insignia was the number one selling mid-size vehicle in Great Britain, Spain and the Netherlands and number two in Belgium, Italy, Austria, Switzerland and Norway.
“In the few months since its presentation, 100,000 car buyers have already ordered the new Opel Insignia – this shows that our new, even more modern and elegant flagship is appealing to both the hearts and minds of our customers,” Peter Christian Küspert, Opel Board Member for Sales and General Motors Europe Vice President Sales and Aftersales, said in a statement.
Opel offers the Insignia in sporty “Sports Tourer” station wagon form as well as in the more rugged “Country Tourer” guise, in addition to the traditional sedan form. Opel says the Country Tourer is proving to be popular thanks to its go-anywhere looks and undeniable practicality. More than five percent of all Insignia customers have opted for the Country Tourer since it first went on sale late last year.
More than 600,000 total units of the Insignia have been sold since its initial launch at the end of 2008, and it has managed to earn more than 50 national and international awards over the same time period. Most recently, the Insignia was recognized at the Plus X Awards, an awards ceremony for consumer goods, by receiving three awards for its overall quality.
Comments
please continue to NOT offer these vehicles in the US. They would interfere with the growing abundance of vehicles from Japanese and Korean car makers.
Insignia appears to be outselling Mokka and Adam, yet gets far less press.
We need this wagon imported to NA. Sell it as a Buick or adjust the sheetmetal ever so slightly ( Heartbeat design looks Opel) and sell as a Caprice Tourer.
Everyone says sell a wagon but other than the wagons that carry a SUV vibe what wagon has really sold well here?
Case in point the HHR sold in 6 figures most of the years it was built but how many Cavalier wagons were ever sold per year? the numbers were never close to 6 figures. Hell the Caprice wagons in their hey day never came that close.
You can sell a wagon to about anyone if you make it look like a truck. Plain and simple.
Don’t get me wrong I love wagons but the enthusiast keep asking for a wagon but the buyers never show up. Some of the euro brands get some buyers here but that is about it. I just think the CUV market is too strong here to see much in the way of wagons.
I expect GM to offer one wagon at some point since the CTS is now gone. The Opel as a Buick is a good possibility or a Alpha bases SS wagon for here and global export as a Holden, Vauxhall and Chevy.
So if you ask for a wagon please commit to buying one as the more you ask and when they offer one and you don”t buy will only bury the wagon for ever in this country forever.
Sounds like an excuse rather than reason.
Bright minds calculate for the consumer rather than attempt to address the customers desires, you attempt to satisfy a bean counters concept.
Example could be the offerings of different body styles for the new pick ups. Rather than offer the previously popular extended cabs, discount the heck out of crew cabs.
Great choice for the single guy that likes a truck. NOT!
What the hell are you talking about?
That has been GM’s issue in the past as they have tried to dictate what the customer should want vs. just giving them what they really want.
Today the CUV is what the majority wants and buys. GM and others have tried to sell a wagon but in the end they last a few years and go away. There are some 5 door hatches that have worked like the Mazda but most others come and go due to lagging sales.
Like I said if everyone who cry’s for a wagon really bought one it would not be an issue.
I love my HHR SS but there is not a sport wagon out to replace it and I do not expect one to show up soon. I wish they would but that is just the way it is.
Some folks who are like me in the minority have to learn to adapt as there are going to be fewer niche market cars out there at a cheap price.
I would like a new Canyon ZQ8 but at this point I am not sure they will do one as the last one did not sell all that well.
Sorry but GM and most other company are not going to make 900 different models and variations anymore. That is just the reality of the markets. The Global market may open the door to some like a Regal wagon but even then it is not a slam dunk.
Once the US/EU Free Trade agreement is put into place, it should become a lot easier for GM to source wagons & then either sell them as Buick, Chevy or even Opel (In a free trade zone, the logic of Opel/Buick falls apart in favor of just importing the entire Opel brand, but that’s a different topic.
The free trade zone will mean the end of Federalization, making niche products such as wagons suddenly far cheaper for both GM and buyers.
Personally, I’m glad that GM has decided against variants for NA. A Cruze wagon, hatch and coupe, for example, would just take up dealer space. Instead, it’s smarter to ads an extra vehicle a was done with Spark joining the line up.
OPEL INSIGNIA SPORT TOURER CONFIGURATOR
http://www.opel.de/fahrzeuge/modelle/personenwagen/insignia-sports-tourer/konfigurator.html#trim
http://www.opel.de/fahrzeuge/modelle/personenwagen/insignia-sports-tourer/konfigurator.html#colour