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General Motors Hires PR Consultant To Help With Recall

Former General Motors public relations head Steve Harris has been hired as a consultant by GM to help with the ignition switch controversy. He joins a list of outside hires that includes Jeff Eller, Kenneth Feinberg, and Anton Valukas.

“We continue to draw from a variety of expertise to help guide our response,” said General Motors spokesman, Greg Martin, in a statement. Harris’ “deep background with GM and proven experience will be of great help to us during this period.”

Automotive News reports that Harris has been a General Motors PR executive twice in the past: once as president of global communications from 1999 until 2003, then a second round from 2006 to 2009, right around GM’s bankruptcy reorganization.

Harris previously was at American Motors Corporation and Chrysler Corporation, although he started his career at General Motors.

 

 

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