Chevrolet Says Demand For 2015 Suburban And Tahoe Higher Than Expected
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Sales of the new 2015 Chevrolet Tahoe and Suburban have, so far, exceeded Chevrolet’s expectations since first going on sale earlier this year, the automaker announced today.
Chevrolet continues to lead the segment it invented in 1935 with a 50 percent share of the full-size SUV market. It says the average turnover rate, or how quickly it takes a vehicle to sell after it arrives at the dealership, for the Tahoe and Suburban is 17 days and 10 days, respectively.
In April, retail sales of the Tahoe and Suburban more than doubled from a year earlier. According to Chevrolet, sales of the two SUVs climbed by 108.4 percent for the Tahoe and 109.8 percent for the Suburban.
“Chevrolet’s all-new Suburban and Tahoe offer improved quality, advanced technology and increased fuel efficiency, yet they retain their impressive towing capabilities,” senior analyst for Kelley Blue Book, Karl Brauer, said. “Robust sales confirm the ongoing market demand for traditional full-size SUVs with a compelling combination of performance and refinement.”
The two body-on-frame full-size SUVs are also continuing the trend of being total cash cows for General Motors. Customers are mostly opting for fully loaded models, with more than 50 percent of all Tahoes and 65 percent of all Suburbans sold last month being top-of-the-line LTZ models.
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I thought GM commanded something like 70-75% market share? And with Toyota and Nissan dropping out of the full-size SUV game it opens up another ~15%.
Actually, GM does have a 70% (or whatever) market share on the bigass SUVs, Chevy controls 50%. I read good! lol
Where have you read about Toyota and Nissan abandoning the full-size SUV segment?
“GM has a lot riding here. They also knew that Nissan and Toyota were dropping out of the full-size game, which means there is another 11 percent of marketshare opening up that is ripe for the taking.”
http://jalopnik.com/why-giant-suvs-are-still-the-most-important-vehicles-gm-1308184765
“But while Toyota is keeping the faith in Tundra, at least for one more generation, the Japanese automaker is said to be cutting its losses with the Toyota Sequoia full-size SUV that’s based on the Tundra platform. We hear the big people-mover will be killed at the end of this life cycle.”
http://news.pickuptrucks.com/2010/07/sources-say-toyota-is-sticking-with-the-tundra-designing-next-gen-half-ton.html
I’ve seen it mentioned by other outlets as well.
I provided links, but because it links to other websites my comment needs moderator approval. In the meantime. both Jalopnik and Pickuptrucks.com made those claims from insider sources.
Tip: GMA only allow 1 link posted at a time. More than 1 requires validation which may or may not take forever and a day for a mod to respond.
I can find the articles from here. Thanks.
ahh good tip.. the Pickuptrucks.com article was about the future of the Tundra (titled: sources say toyota is sticking with the tundra) and the Jalopnik.com was about how SUVs are still important (titled: why giant suvs are still the most important vehicle gm makes)
And people complain that these rigs are overpriced…. -smh-
Chevrolet is sure experiencing a comeback of sorts lately, especially with the Suburban and Tahoe becoming the must-have accessories for 2014.
In black the Suburban looks like a Hearse, no thanks.
I have had a suburban ordered since feb 6 2014 no word but preliminary stage