Last August, the Cadillac Elmiraj oohed and aahed the crowd at the Pebble Beach Concours d’Elegance and those attending the big car shows in New York, Chicago, and Los Angeles. Enthusiasts were unanimous in feeling this was the car to put the cherry on top of Cadillac’s revamped reputation.
But General Motors has yet to issue a peep on the matter.
“It has been so well received wherever it has been shown,” said GM vice president of global design, Ed Welburn, last week at the WardsAuto Interiors Conference here. Automotive News reports that Welburn would not say if GM has decided to build a production version, but confirmed that the kudos from the media and enthusiasts alike “is a good sign” and good for the Cadillac brand.
The Elmiraj show car was powered by a twin-turbocharged V8 and would give Cadillac a flagship against entries from high-priced entries like Mercedes-Benz and even Bentley.
When GM Authority hears confirmation on anything regarding the Elmiraj, we’ll be the first to bring you the news.
Comments
if this gets a Greenlight, it’s definitely gonna be something that BMW don’t have (you can’t count the 6 series coupe i don’t think unless they put it on the alpha platform and it’s as long as the CTS sedan) and it’s gonna go head to head with the S class coupe.
Someone other than GM will build it first. Sad, but true. I just want to be wrong about that.
Who is going to build this car other than GM? The others have their own coupes and they can not take GM’s design.
The real issue right now is to figure out a platform to put this on and keep it close to the original design. Word is GM wants to keep this close to the concept but still be able to build it for use in the real world and not have to spend a ton on development. They love this car but still have to make it work and make money.
If there is a way they will get it done. Till then let them figure it out and prepare for some small changed to be made to make this a real world car vs. a show car. You may note there have been no extensive road test here as this is only a show car.
I expect we will hear something a year after the sedan is shown.
The Elmiraj show car will be featured in the “Entourage” movie that’s currently in production. I think either Vince or Johnny Drama will be driving it.
@aCCad that is the ciel concept that will be showed in the movie not the elmiraj……but the elmiraj still needs to be made….they are already working on the omega platform and besides the cadillac flagship sedan what other car will ride on it ? It would be nonsense to not make a coupe (elmiraj) and a few other body’s to ride on it…..my guess is:
The sedan, the coupe(elmiraj production) , next gen. SRX, buick’s flagship, next gen. Chevy SS, and possibly a range topping caddy to compete with RR and bentley (if they take that idea off the shelves)….
the omega will bring alot of top tier competition to the world stage….and I cant wait !!!!! 😉
Always GM has something to surprise its fans. Elmiraj is one of them. It’s one of the best designs for GM. I like it 😉
We all must remember that the Omega is not going to be cheap in any form and it has to be leveraged out carefully to bring the return and keep cost in line.
Also GM will not be dumping a ton of this platform on the market since it is not going to meet the MPG standards unless they get creative.
While this is a must build car it still needs to be sold at a reasonable Cadillac price and it also need to meet the realistic standards of the market in MPG.
I will warn all of you now even if they proceed with this car do not expect it to be 95% of the show car. Changes will have to be made as this car needs to live in the real world with real world standards and usage.
This car is not going to be a Rolls where they may only make 800 of them and charge enough to make it still profitable.
When looking at situations like this you have to keep a keen eye on the business case this car must meet and work with. You just can not build a car on a whim unless it is a high buck car like a Veyron or a LaFerrari.
GM will get this done but we must separate the show car from the real world and expect some level of changes here.
I personally feel like a production version of the Elmiraj is going to be a two-door version of the LTS. Not that it’s a bad thing though. If GM was going to get serious about competing with Rolls and Bentley, they would have to establish a separate division that slots above all their other divisions that would be dedicated solely to building the types of cars that do compete with a Rolls and Bentley in every way.
This car has Audi like curves. I guess that this will be tbe evolution of Art and Science as they chase Chinese shoppers.