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Cadillac Shelving Planned Three-Row Crossover?

In a market where General Motors already dominates, sources tell WardsAuto that Cadillac is backing away from its plans to launch a three-row crossover to compete in the high-profit, high-volume large luxury crossover segment currently dominated by the Mercedes-Benz GL. Supposedly, the crossover was going to join the next-generation line of Buick, Chevrolet and GMC Lambda crossovers, but the notion is that Cadillac would rather focus on building a sporty crossover to slot below the aging SRX rather than a vehicle above it.

Frankly, we’re not sure we believe that Cadillac would turn its back on such an integral segment that’s growing in volume year-over-year,while its sales leader sold nearly 30,000 units last year. Perhaps it’s simply that the team is starting from scratch with a clean slate.

Former staff.

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Comments

  1. I never had a need or want for a third row. It is rare I fill my vehicle with 5 people as it is.

    A lot may have to do with the coming CAFE and ways to lessen the mass of the vehicles. Losing the 3 cramped row is one way to cut a lot of weight.

    It is not like Cadillac already has a larger 3 row vehicle already.

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  2. I don’t see a huge need for a 3 row crossover. Grow the SRX on the alpha platform to compete with the X5 and build a smaller X3 fighter also on alpha. The Escalade can handle the 3 row market just fine. Would it be nice to see a lambda or omega based 3 row crossover? Yes. But I don’t see it as essential.

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  3. We constantly use the 3rd row in out Enclaves. Kids have friends.

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  4. This is wonderful news ! The next buick enclave is sure to dominate that market…..no need to have cadillac shove itself in there…..an alpha platform SUV and the next SRX should grow in size and ride on the omega RWD platform to compete with cayenne……cadillac will have the engines and the V series should keep up with the best…..

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  5. I believe the escalade is good enough for the time being. What Cadillac does need is a new srx on alpha to compete with the X5 and something smaller to compete with the X3. If caddy is serious about a 3-row cross over, wait till the new LTS flagship comes out and use the Omega platform,caddy’s new focus is on RWD luxury vehicles competing with BMW and Mercedes, their shouldn’t be any FWD based vehicles in the lineup.

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  6. A three row cross over is critical for my needs — carrying people and things. I’ve had a Traverse and then an Acadia Denali. I want functionality, relatively good fuel economy and luxury . I’m ready to replace the Acadia and was looking forward to a Cadillac three row (but not as huge as the Escalade)
    Now it doesn’t seem that a new generation Acadia or Enclave will be available for 2015.
    So I may consider the new Toyota Highlander. Better fuel economy and luxurious interior.
    Chrysler may go further upscale with the next Town and Country. My family has had three Town and Country minivans and one Honda Odyssey. You just can’t beat a minivan for carrying people in comfort and packing things efficiently.

    Reply
    1. Where did you see they would not have new Lamdas in 2015?

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      1. I have not seen any reference in GM Authority that GM would in fact have new Lambdas for 2015.
        And, GM Authority is the authority!
        Denali
        PS: the RE CAPTCHA authentication is very difficult to use. Half the time one has to enter the phase more then once to get it to go.

        Reply
        1. Well yeah you’re correct, in a year or two there won’t be any lambda’s because they’ll all be moving to a global E2xx platform so they can shed weight and be more fuel efficient.

          Reply

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