2015 Cadillac ATS-V Coupe Spied On The Street6
Pricing recently was released for the 2015 Cadillac ATS coupe, but we have yet to learn much about the ATS-V. Rumors suggest it will be equipped with a twin-turbocharged version of Cadillac’s 3.6-liter V6 with at least 420 horsepower but nothing is official just yet.
However, the ATS-V coupe is close to production, as the below video suggests. Captured by The Fast Lane Car, it’s really hard to tell that it’s anything other than a pedestrian ATS coupe but the car spies on video point out the exhaust pipes and the thrust suggest this ain’t no pedestrian ATS.
Stay tuned to GM Authority for the latest news on the ATS-V coupe as it happens.
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
I think a 3.6L Twin-Turbo V6 (VVT, SIDI, and IVVL) with 470HP and 485FT-LBS would be perfect. A ‘plus’ model sounds ridiculous. Isn’t the V supposed to be top of the line? Why degrade it? How about a V-Sport with a 5.3L V8 (VVT, SIDI, and AFM) that has 365HP and 395FT-LBS?
Save the V8 for the CTSV
This is a class where image is very important. If you over sell and sell cheap the cars end up in trailer parks and Wal Mart parking lots. This is what happened to Lincoln as you seldom see an AMG, M series or V series outside a trailer.
This is the class where people want image and exclusiveness. They are willing to pay for it so you can charge more if the quality and image are there.
Outside of Cadillac where are you going to get a TTV6 at GM? Same for the SC V8 as it will cost you nearly the same price or more in a Camaro or Corvette.
While Cadillac by economics will be forced to share engines they are finally looking like they will not share the same tuning as the other division.
Lincoln died with the town car in rental fleets where the cars ended up with low miles in nearly anybody’s hands. This did little for image and also nearly killed Cadillac in the 90’s.
People can buy cheaper suits and play at cheaper country clubs but they choose what they do as it sends a signal about them. This is the one part of the auto industry that people care about the image their car presents on them. This once permeated the entire industry but no longer. In this segment still counts.
Even with the SC V8 it is limited to two expensive Chevys that most people never see but a few times a year.
I too agree that image is very important in the luxury sports sedan segment, and that’s why GM should keep Cadillac at the technological forefront with the other competitors. Hence, Cadillac’s should be price just slightly under its competitors, so as to maintain the Cadillac high class image.
“Hence, Cadillac’s should be price just slightly under its competitors, so as to maintain the Cadillac high class image.”
That’s a contradiction. Pricing Cadillac’s products beneath that of it’s competitors serves to put Cadillac at a disadvantage in terms of image. If the C63 AMG starts at $60K, and the M3 and IS F both start at $63K, then Cadillac must prove that it can equal and beat Mercedes BMW and Lexus in product and engineering. The cost will reflect the quality of the product and its exclusivity. Undercutting and offering the ATS-V at $45K or $55K makes Cadillac look cheap and speaks to the idea that GM is less interested in making an exclusive and exceptional product.
Cadillac played the under-priced tactic for decades and it ruined their reputation. It didn’t help matters with Lincoln effectively doing the same thing, trying to scare off the European luxury brands by moving metal. Combined, both Cadillac and Lincoln destroyed the and disgraced the American luxury car by selling on volume and not on product.
Thankfully, the era of American luxury cars being cheaper by default is over.
Cadillac needs to price right at or just a little under the others.
You get too cheap it hurts you and if you over price it before you have earned your full rep then it will kill you.
As Cadillac earns It’s rep with the public it will increase in price.
But for now no Lincoln pricing.
They should price it high enough for people to take them seriously, but at the same time, price it in a way that would make themselves competitive.