In the fallout of the General Motors ignition switch recall, the consumer research firm YouGov BrandIndex has measured the consumer perception of GM and Chevrolet. Their results show that GM’s equity with the public has been bruised, but Chevrolet’s not so much.
YouGov BrandIndex asked respondents “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” For the first two months of 2014, General Motors’ score was 8 or 9 (with zero being equal positive and negative feedback), which was only several points behind the domestic average. Two months later, GM’s score fell to -33, although it has recovered to its current -26.
Chevrolet has had the lion’s share of recalled vehicles, Â but it managed to only score a low of -2; currently it is around zero. Chevrolet’s perception before the recall “was significantly above the perception average for the domestic auto sector before the crisis” with a score as high as 19.
Around 10,000 people were interviewed, with a reasonable +/-3.5 percent margin of error.
Comments
meanwhile, sales keep improving and people are more interested in gm vehicles more now then ever before, at new york alot of people where excited about the z06, cruze, and trax. Infact people even said the recalls didnt bother them at all sense these are all new completley different cars.
Sorry, but lets wait to see how the sales figures for this month end up. I bet theyll increase reguardless of the recalls.
The media keep beating that this is a GM recall and a GM issue and a GM defect. Yes they name the cars but all of them are out of production and most people have no clue who made what from back then.
Lets face it the general public is not all that smart as you could ask them some very simple questions like who their Vice President is and they could not tell you.
If this involved present models and if GM really had dome crappy models this would have been devastating. The fact is these are all old cars and to be honest very few people could tell you they either had an issue or even know someone who did. Word of mouth on this is small because to be honest not all that many cars really had issues.
Many people on the forums all wonder what the fuss is as even on the Forums there has been little to no ignition complaints. The only ones I had seen on the HHR site was where the key would not come out and get jammed in.
The media loves to hate large corporation’s and this is just another of their many hits. The reality is this is such an old issues that now that shock headline factor is over and cars are now being fixed it will vanish soon.
The media to keep this alive has had to report that one Impala had a brake issues that could not be verified even with a police report.
Scott, you forgot to mention that the company we are speaking of right now is a separate entity from the one that screwed its customers over and filled for bankruptcy in 2009. You also said that very few people could tell you if they had an issue or not, well a friend of mine drives an ’06 cobalt, drives me home every day, nothing bad ever happens. But at the same time all he has weighing down the key is a tiny little key chain probably no heavier than a pair of quarters. We even tried moving the key around and bumping the stearing column to see if it would replicate the same alleged issues, but nothing ever happens.
I drive a HHR SS daily and have no such issues.
The me vs old GM is just a legal formality that has the lawyers fired up.
As I have said by late summer this will be forgotten by most people.
Also most people outside the gearhead circles really do not have any concept or idea about old GM and new GM. You and I know about it but they really do not have any idea. Hell many of them have little clue on the recall other than they heard GM something wrong in the media.
Lets face it most of these folks are getting their news from a half ass comedian John Stewart so they are not all that properly informed if at all.
“Lets face it most of these folks are getting their news from a half ass comedian John Stewart so they are not all that properly informed if at all.” I wish I could disagree with you on that, but reality is, this is the sad nature of our society. What GM needs to do is really look through the history books and inform the American people, what GM’s main goal used to be, how that changed, how the greedy executives refused to change their ways, and eventually ride this company into the ground, what really happened during the 2009 bankruptcy restructuring, what has changed between the current company and the old company, and even compare line ups then vs now. Sure, people will still continue I bag, but hey, at least people will become a little more informed.