Following sales gains in the United States and China, General Motors has also reported positive sales results for the month of March in Europe — where its subsidiary, Opel, posted an increase in year-over-year sales volume. In March 2014, Opel sales climbed to roughly 133,700 units (according to preliminary figures) — an increase of 9.3 percent compared to March 2013 sales results. That higher sales volume has resulted in Opel boasting a market share of 6.7 percent — its highest since June 2011.
“Many European markets are finally growing again”, said Board Member for Sales Peter Christian Küspert. “It is a positive sign that Opel/Vauxhall is gaining market shares in this situation. The sustainability of our growth is also reflected in our current order books: already at the end of March, we had received around 20,000 more orders than in the first quarter of 2013. The current bestseller among the new models is the Mokka with around 215,000 orders. We are also delighted with the popularity of our lifestyle mini ADAM with 80,000 orders, and we have already received over 85,000 orders for our flagship the new Insignia.”
Opel’s success is broad and spans multiple markets. In March, the brand gained market share in ten European countries, including:
- Germany, where Opel enjoyed a March 2014 market share of 7.1 percent, up 0.3 percent compared to March 2013
- Poland, where Opel registrations grew by 57 percent
- Hungary, where Opel reinforced its number one position in the passenger car market
- The Netherlands, where Opel became the most popular automotive brand for the first time since March 2012
- The UK, where sales of Opel’s sister brand, Vauxhall, jumped 17 percent on a year-over-year basis. Notably, Insignia and Zafira were number one in their segments, while Corsa and Mokka were in second place.