“Maddie,” Starring The 2014 Chevrolet Equinox Is For All The Dog Lovers Out There: Ad Break15
There is no question that dogs are man’s best friend. Our canine brethren would stick with us through anything, good or bad, thick or thin, which is why this unofficial Chevrolet commercial made by Canadian production company, The Herd, is so touching.
The ad tells the story of a girl and her golden retriever, ‘Maddie’. It begins with showing Maddie and her owner at the vet, and proceeds to show the time they spent together over the years in reverse chronological order all the way up to when the owner first picked Maddie out a litter of puppies.
The commercial is for the Chevrolet Equinox and shows how much like a dog, a car can be a partner for life as well. Check it out just below, but be warned, if you’re a dog owner, it may be a bit of a tear jerker.
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Thank you GM for making me cry. .
As it says in the article: “Unofficial Chevrolet commercial”. You can thank “The Herd” production company for those tears.
Not the way to sell a car. This reeks of Old Yeller syndrome.
I am sorry but whole most of this is a great add they should have never shown the dog ready to be put down.
What you do is have her sitting on the front porch with the old dog looking at the high mile Nox sitting in the drive showing how reliable and dedicated they are to each other.
People are still pissed at Disney for Killing the dog in the movie.
This was like killing John Wayne in a movie. You just don’t do it LOL!
Seriously they should leave the scene at the Vet out as this is not a good vibe or anyone who has owned a dog.
Also the time line is wrong as the dog would only be 5 years old based on the model of the car. Also is she also going to put the car down because it is old?
Mazda did this better with the family that got older and they never showed the family ready to put the old dog down.
FYI my dog thought it to be a bit over dramatic killing the dog.
Its not an official commercial its a short film done by “The Herd”. Says so in the article.
If it’s not an authentic commercial, then Chevy should have the good sense to pull the short film.
Unofficial or not Chevy should stop it.
This is not a message a family vehicle needs to send. GM has the rights to stop them if they use the vehicle with the emblems. At least make them go in and blur them out.
The last thing you want is a story on a family vehicle that makes you sad or in some cases cry. Where does it stop next. They show your parents buying a new Impala and then you take mom to the home with Alzheimer’s. Just kidding here but my point is you want to leave a positive feeling here. Anyone who has ever had to put an animal down would understand.
It was an entry in a Chevy filmmaking contest. It finished 5th. In other words, it lost the contest.
The filmmaker’s name is Lloyd Choi. He posted the video on his own and it has gone viral. Today’s media is too stupid or lazy to properly present stuff like this….so it’s being presented as a Chevy ‘commercial’ when it’s not.
Treat it for what it is…..a short film and relax. I’m gonna guess you’re not a big fan of the movie Marley & Me? If you haven’t seen it yet I recommend avoiding it cuz if you can’t handle this you don’t have a chance making it thru that movie.
*edit to clarify that by ‘today’s media’ being lazy and stupid I didn’t mean this article. It came the closest to getting it correct
Finally someone that done their research. Thank you!
What was Chevrolet thinking? Horrible, horrible commercial. I would NEVER buy a Chevy after watching this ad. They need to take a lesson from Anheuser Busch that uses the Clydesdales in such a kind and light-hearted manner. I even called Chevy to share my thoughts; 800-222-1020. I would encourage others to do the same.
Hold your horses (no pun intended). This was not a Chevy ad. This was part of a contest and was produced by “The Herd”. Where can you find this under official GM sources?
Kathy….put down your pitchforks and relax. You are representing the worst element of the internet. It’s NOT a Chevy ad. I’m sure yelling at someone in a call center made you feel better.
If you even give a crap as to why you’re wrong let me know and I’ll explain. Otherwise, you’re probably out there spreading incorrect info across your groups of equally clueless people. You are a modern day book burner.
The lesson here is don’t believe everything you see on the internet or the Today Show.
No matter who did it and why you do not show anyone putting a dog down if you are selling them a car. No wonder Lloyd lost.
I wonder if he edited the part where they put the dogs remains in the cargo area to take him home. It would be a good way to show how much space there is. LOL!
I hadn’t even considered the euthanasia angle until it was pointed out here. I’d rather think of it as a young woman who grew up with a faithful companion by her side. We should all be so lucky. The vehicle was incidental.
This type of ad would keep you people from buying that car or a car from that automaker!
Are you people kidding me?
Do you people not live in this world called reality?
People get old, cars get old and yes dogs get old! That’s the point!
This reminds me of the change that took place years ago that stopped the news from taking pictures or video of fallen soldiers returning home!
People life moves on! If you can’t deal with it then maybe you need therapy!
There is nothing wrong with this ad, it explains what life is all about, nothing lasts forever!
We have gotten so weak and soft it’s really sad!
GM you didn’t make this ad but it’s a great ad and I hope it continues to get spread around the world!
No where in this Ad did you see the dog about to die. That is what’s wrong with people these days. You jump to conclusions and assume things. Who is to say that the dog is not just there for a check up or had gotten into an accident. She looked worried not like she was killing her dog. Sheesh