Ad Week is reporting that General Motors was the second-biggest spender in advertising in 2013. second only to Proctor & Gamble. GM spent $1.794 billion in marketing and promotions, up 10 percent, with Cadillac and GMC (with the rollout of its new-gen trucks) garnering the lion’s share of the budget. AT&T, previously in the #2 position, now ranks third.
According to a new report from Kantar Media, there has been a general shift in spending, with a 15.7 percent increase in spending online compared with 2012; television, in contrast, dropped 0.1 percent, newspapers fell 3.7 percent, and radio went down 5.6 percent.
Current recall issues have weakened General Motors so there’s no saying whether General Motors will maintain its position for 2014.