One of the conclusions which almost everyone who’s driven the 2014 Corvette Stingray draws is just how much of a performance bargain it is. There aren’t too many other ways to get yourself into a 450 horsepower car for $51,000. But according to Corvette Blogger, the new ‘Vette’s irresistibly good price has led demand to outpace supply.
The Bowling Green Assembly plant is already churning out Corvettes as quickly as it can, so to help meet supply, Chevrolet has raised the prices of both the Corvette Stingray Coupe and Convertible by $2,000. The base price for the Coupe will now be $53,000 with the Convertible’s price jumping to $58,000. The price of the Z51 performance pack will also rise $1,200 for a total cost of $4,000.
The pricing increase went into effect on Monday March 3, with dealers being notified of the change on Tuesday through an internal memo sent by General Motors.
“Customer demand for both Stingray models and especially the Z51 has exceeded expectations and we are trying to meet that demand,” a representative from Chevrolet told Corvette Blogger. “Customers who have an order in the system are not subject to the price increase.”
A Chevrolet dealer also told Corvette Blogger that only cars built after March 3 are subject to the pricing change. So any Corvettes a dealer has on hand that were built prior to the announcement will still be sold for the original asking price.
Comments
I generally abhor senseless price increases, but in this case it’s a great thing to hear. Especially when you consider that GM is trying to temper demand in an attempt to keep up with orders.
And to think, many were doubting the C7 could recapture the Corvette’s previous sales success. Must be nice to be forced to INCREASE the price of a product because you can’t satisfy the market’s hunger for it.
Of course demand was going to be high – this is a car that gets refreshed once every decade. But now that the price starts at $53k, in 7 years when this car is old news and is being replaced by a midengine (possibly) C8, the base price of the then-old C7 will not be lower than an inflation-adjusted $53k. Corvettes have just been bumped up as more of a luxury item.
Best vette ever, low price for what you get. Mine due in next week, beat the new price. Better looking than a Ferrari. At a third of the price.
I ordered my Z51 vet in Dec. and heard it was starting its build this week. I hope I’M NOT charged $3,200 more($2K INCREASE plus $1.2k additional for the Z51 pkg.)
I don’t see what the problem is! It’s in high demand and I don’t think 2k will keep anyone out of the showroom
So this is how GM repays us after the bail out. Stick it to the customer. Still going to get the new Vette, but not quite as happy about it now. Would love to tell GM to go pound salt, but there’s nothing out there better for anywhere close to the price.
Gm is not screwing their customers
My dealer received a healthy deposit for my Z51 optioned car the first wk of Nov. and still hasn’t received the allocation. One would like to believe that sold vehicles regardless of what dealer they come from would be given build priority, First come/first served. Dealers that order and are granted large allocation qty’s hoard production otherwise that could be provided to other corvette enthusiasts that where responsible in getting thier order in early. GM needs to restore trust and install some ethics into their process to keep me as a future customer. If I hadn’t owned several corvettes in the past and desire to own the next gemeration car, “C7” . I would be spending my $$$ with another manufacturer. One can still buy a lot of automobile for 70K. Good luck GM, you’re going to need it if you intend to survive. There likely won’t be a second bail out!!
You Cant Buy A Better Performance Car At 70k
Then the corvette
Your right, the ratio of performance vs dollar’s is great. Point is that one can purchase a used Z06 for a lot less than 70k and have experienced perfomance not known to many and not have to deal with all of GM’s crap while waiting and playing games to purchase a new C7. As long as making as “much money as possible by using any means of doing so is part of GM’s philosophy and not acknowledging long term customer service as a goal they will never truely obtain TOTAL CUSTOMER SATISFACTION.
Do you have to be spoon fed at the dealer in order to make feel good about your purchase?
Leaving out of the dealership I feel like if I am going to be abused I should a least receive some lubrication.