Cadillac has been recognized as a Customer Champion by J.D. Power and Associates for the third time in the brands history. The distinction is handed out annually to 50 different companies from a variety of service industries.
To qualify for the list, the company must excel in its own industry as well as in the nine industries included in the Customer Champions analysis. J.D. Power uses five different categories to determine the Customer Champions: People, Presentation, Process, Product and Price.
J.D. Power evaluated more than 600 brands when researching for the 2014 Customer Champions. The remaining group of 50 represents U.S. companies which deliver service excellence in their own industry and the other nine industries which were measured.
“We believe that every interaction at our website, in the showroom or on the service lane represents a defining moment, an opportunity to differentiate ourselves and earn the loyalty of a customer,” U.S. Vice President of Cadillac Sales and Service, Bill Peffer, said in a statement.
Cadillac was also recognized as a J.D. Power Customer Champion in 2011 and 2012. It is one of the few automakers to earn a spot on this year’s list, which also included Lexus and Jaguar.
To view the full Customer Champion list, click here.
Comments
Keep it going……. 🙂
Another great accomplishment from Cadillac, they have made big strides in the last decade and the future looks brighter
Now that the print media has discovered this how much longer will it take the normal person to see this! When are normal people going to stop being lazy and judge cars as they
Sit in front of them instead of remembering what a car company did 20 years ago?
Print media? In 2014?
The Cadillac buyer doesn’t have the patience to wait for the presses to print a review, and won’t give them as much credence as they had 20 year ago anyway.
Do they spend more time test driving the cars? If they did it wouldn’t take 10 years to turn around the perception of Cadillac!