Chevrolet posted the latest addition to its #TheNew ad campaign online today.
The Commercial features some impressive cinematic shots of the interior and exterior of six-time Sprint Cup Series champion Jimmie Johnson’s car as he thunders around the racetrack. Unlike the other ads in the #TheNew ad campaign, this one didn’t air during the Olympics, but during the Daytona International Speedway 500 on Thursday night.
Unfortunately for Johnson, his race on Thursday came to a disastrous halt. 300 yards from the finish line and his No. 48 Chevrolet SS ran out of fuel, triggering a nine-car accident. At least he can be happy about the airing of his TV spot.
Comments
Just after I watched this, I saw a post by James Courtney of Holden Racing Team. It was a picture of the inside of his 2014 VF Commodore race car. Holden Motorsport went to the trouble of installing carbon fiber VF Commodore dashboard, instrument cluster and centre stack in the Commodores to make them look even more like the road cars. Take that Nascar.
What a great commercial