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“The New Premium,” Starring The 2015 Chevrolet Tahoe: Ad Break

The 2015 Chevrolet Tahoe introduces new levels of luxury for the Tahoe nameplate. The cabin of the new SUV is swathed in leather, garnished with soft touch materials and complimented by new technologies. Once inside, the one word that comes to mind is “premium.”

Many Tahoe customers will accept the luxurious amenities and state-of the-art technologies with open arms. However, you should be warned, the premium interior might lead people to think you are a little wealthier than you really are.

Chevrolet’s “The New Premium” ad for the 2015 Tahoe features a couple returning home from their date night. The wife offers to drive their babysitter home, who quickly comes to the conclusion that her employers are a little wealthier than they’ve let on after poring over the Tahoe’s premium cabin. When asked how much she charges, the babysitter bumps the price up $20, on the assumption that — with a luxurious car like this, her employers can surely afford it.  Check the ad out just below.

Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

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Comments

  1. Funny

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  2. This ad teaches that getting more is more valuable than standing on one’s word. It is disgusting and shameful that we have lost our ethical compass.

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    1. You’re reading too much into a 30 second ad about fictional events; It’s not a ethics barometer.

      No ‘outrage’ for the Passat ad that virtually said the same thing. I wonder how it slipped under the radar.

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    2. I agree with you. Just because it looked expensive she made a judgment callthat this family must have money. It’s sending the wrong message.

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    3. I agree. My reaction to the commercial was – ” wow” what a selfish, deceiving brat” and by casting it as “funny” Cadillac is in essence – condoning and legitimizing the behaviour. Sad. The entitlement generation. “Hmmm …these people appear to be rich, so it’s OK to rip them off”. She even admits that she didn’t have to work hard to earn the $40…. ( the kids went to sleep right away) but regardless – just because they seem “rich”, she somehow thinks its OK to steal from them…. WOW! How about… “I want to work hard and earn $$ so I can have one of these some day”. Was it a coincidence that they portray her as fat – implying she is greedy? Despicable ad!!!!! Some ad agency certainly ripped off GM BIG TIME!!! Hope they can get their $ back!

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      1. As much as you are judging an individual in a 30 second commercial as a not-hard-working, overweight teenager. I am saddened to imagine how much you are projecting your insecurities on others.

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    4. I totally agree. This is a horrendous advertising in the values it portrays. I get so irked every time it plays and wonder how such an ad got approved. Is this how America thinks and portrays the values it wants to instill in its kids?What is remembered is not how nice the car is but how awful and scheming the kid is. A new low in advertising.

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    5. Wow!! I thought the beautiful young lady was asking for more so she could save up to buy her own vehicle one day. It appears to me that she admired the vehicle. I might ask for a raise tomorrow.
      @corky A babysitters job is a very important responsibility regardless if the child/children are asleep. You should be ashamed of your self for degrading the babysitters out there. I feel sorry for all the narrow minded people with negative feedback.
      I hope they let her do another ad.

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    6. I was so appalled at that commercial! Here Chevrolet is condoning taking advantage of your fellow man and moral fiber and ethics mean nothing. That ad reinforced that nobody in America cares about values any more. I remember (yes I am that old) the TV shows like Father knows best, Leave it to Beaver that were all about good family values and high ethical values. Chevrolet clearly has lost all its ethical values.

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    7. I completely agree with king! I feel like this commercial is inappropriate! It teaches kids to manipulate, deceive and it’s frankly, in appropriate! Every time I watch this it makes me sick!

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  3. What a horrible ad. The girl changes her mind as to what is owed her because of her “perceived” affluence of the parents. “Obviously, if they can afford a car like this, they can pay me more.” This brat is only interested in getting more than honoring her agreement.

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  4. The kid is a brat….hate the ad! I would give her the $40.00 and tell her that is the last baby-sitting job she gets from me!

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  5. I detest the Tahoe/babysitter ad. It’s disgusting and is not worthy of the name Chevrolet. Chevrolet means solid, good, reliable, steady, family, to me. This ad represents none of those things. It makes me cringe every time I see it.

    Please, take it down, and get someone with a sense of responsibility to do your ad work.

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  6. There is nothing American about this ad. Hope kids realize they’d deserve to be fired for behavior like this. Can I walk into a dealership and say hey, your manager drives a pretty fancy car, you guys aren’t hurting for money, so would you sell me a top end Camaro for the $15k I can afford? If so, give me a call. So I can turn you down.

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    1. Take this off the air! I totally agree with these other comments concerning this Ad. Children do NOT need to view this commercial, this girl is a greedy brat and takes advantage of the people who trusted her. I would have only paid her the contracted price. I also agree that this is going to backfire on you! I wouldn’t buy a Tahoe..you don’t need my money”

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  7. Your “New Premium” Chevy Tahoe commercial is reprehensible. What sort of ethics are you teaching here? That it’s OK to reneg on a deal that’s already been agreed upon, and try to gouge the other party just because they have a fancy car? Great American values there, especially when displayed alongside the spectacle of the greatest athletes from cultures across the world.

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    1. “What sort of ethics are you teaching here? ”

      None, because a car commercial doesn’t exist to teach you and your children about ethics.

      Can’t you do any rational thinking on your own?

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  8. I hate this ad. The little girl is shown to be a greedy liar. I hope the woman didn’t pay her the $60! Chevy Tahoe, this ad is backfiring on you. I just hate this ad.

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    1. You realize this is a make believe situation, right? Also, you missed the entire point…it’s portraying that the Chevy Tahoe now has a luxury-vehicle feel to it. It’s meant to be funny. I am amazed at how narrow minded people are. Seems to me that maybe the ad has too much intelligent symbolism for the ignorant people posting that it’s the kids fault.

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      1. @KML
        so on point!!
        see my comment above

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  9. Disgusting ad. Am I to believe that the GM executives, who approved this ad, have a daughter like this and this is normal behaviour for their daughter?

    This no longer became an ad about a Chevrolet, but, an ad about a snotty kid. Great impression GM.

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  10. It’s sad that advertisements are promoting the behavior of the teen in this video. The Chevy Tahoe is thought of as a family vehicle but it led me to have a conversation with my children about all that was wrong with the commercial. I had to explain to them that they are trying to make wrong behavior seem okay if someone’s selfish needs are met. The teen in the commercial is modeling behavior that I hope to never see in my children. If Chevy thinks it’s okay for a teen to be dishonest for selfish reasons what kind of business deals are they making. It is sad if they think this behavior is acceptable or funny. It is wrong.

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  11. It is just a commercial. Just sit and enjoy it. Honestly, I laugh everytime I see it due to the fact that she is a little brat and demands more money. Sounds like something I’d do

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    1. Seriously…how are these negative people able to function as human beings on a regular basis that they don’t realize that it’s just a commercial! Every single one of them missed the point of the ad which is to show that the 2015 Chevy Tahoe now has luxury-like features! It’s not that hard people!!!!!!! I laugh every time I see it too!

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      1. @KML-good point!

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  12. Terrible message. This is a good reason to NOT buy a Tahoe. I know how many screens an ad like this goes thru before it makes it on air. So this tells me that GM management is willing to be unethical and think it is cute? And to run this ad during the Olympics??? Not funny. Not cute. Not a good impression of GM.

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  13. Is the ad actually promoting this behavior? Or recognizing that swindling brats have existed since the dawn of babysitting? As if this sort of behavior is anything new. Overcharging is about as “American” as it gets, but that’s a story for another time. Many parents could also be looking at this ad and relating to it as that one time a babysitter attempted to get more than their worth.

    The ad also leaves us with a cliffhanger, and therefore doesn’t exactly glorify or condemn such behavior one way or the other. Did the parent tell her to take a hike and never hire her again? Or was the parent gullible enough to go with it? You be the judge.

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  14. Shame on you GM! Snotty, bratty babysitter! You are also warning future buyers to watch out, people will think you have more money than you actually do if you buy this vehicle. I despise this commercial!

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  15. Watching the Olympics…Could you possibly play this commercial any more???? How about a different model?

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  16. And we wonder why people think that they are ENTITLED to more because YOU have more! I am disgusted by this commercial.

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  17. Congratulations! You just indoctrinated a 14 year old into the axiom that “greed is good”. Terrible message! Shame on Chevrolet and their advertising agency and managers. What makes this worse is that our children are watching the Olympics and are coming away with a corrupted view of how to conduct themselves in this world. She could have just said, “This is what I’m saving my babysitting money for.”

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    1. “Congratulations! You just indoctrinated a 14 year old into the axiom that “greed is good””

      Really? American children are THAT easily indoctrinated? A 30 second ad and then they’ve wrecked their life?

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      1. I’m with you Graw, these people need to lighten up

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        1. I am with Grawdaddy and Breid!!! Lighten the hell up people. If you believe a 30 second commerical will wreck your child’s life then you are a horrible parent. You teach your children ethics and proper behavior not TV ads or video games or movies, you do. It was a cute ad and it made me giggle. I think I tried to do that when I babysat 25 years ago. It is called negotiating and we all do it.

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  18. I work in Marketing. There is no mistaking the message. It is, you are rich and I can rip you off. This ad is disgusting. Chevrolet should be ashamed to put it on the air. The correct ending for the ad would have been for the babysitter to say, “This is what I’m saving my babysitting money for!” and the woman to say, “Well then, here’s some extra money to put toward that goal!”. What Exec at Chevy parked her or his brains at the door? Yank this ad now!

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    1. “I work in Marketing.”

      If only you could prove that beyond just your opening sentence. Too bad you didn’t, and too bad for your credibility.

      Besides, the marketer wouldn’t write the dialouge; that’s the job of the copy writer.

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  19. This commercial characterizes everything bad about Chevy and America. Poorly engineered cars with superficial gizmo features made in a country that glorifies shallowness and values greed. Well I guess it is appropriate to be shown during the Olympics held in Russia.

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    1. Philip, with so many baseless and inaccurate statements, I wonder how you live in the modern world.

      1. “Chevy” is “poorly engineered. Dumb and inaccurate. Try again.
      2. “Superficial gizmo features”. Dumb and out of touch with the market.
      3. “Glorifies shallowness and values greed”. I wonder how you would describe the values on which America was built.
      4. Your “Olympics held in Russia” closer seems to have some kind of twisted political view behind it. Based on the first sections of your BS comments as outlined above, I don’t even want to know what that is!

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  20. This ad is tasteless.

    It’s not funny to see a young teen try to take advantage of an adult, based on her assumptions about a seemingly luxurious car.

    Some of the background messages are really unsettling, too. An empty box of chocolates in front of the babysitter in the first scene, suggesting she just uses up everything?

    You’re not selling any messages I want to embrace.

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  21. OKAY so does this mean when I drive into a Chevy dealer to buy one of your cars you will look at my financials first and then tell me how much the car will cost me? You made your point Chevy.

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  22. Wow, Board of Directors @Chevy not only should fire their ad agency but they also need to rid both Paul Edwards – U.S. Vice President of Chevrolet Marketing and Tim Mahoney – Chevrolet Global Head of Marketing.” I’m holding these two imbeciles responsible for approving this little chevy tahoe con artist. What idiots, the con artist advertisement should be paired with American Greed, not the Olympics you morons!!!

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  23. This commercial is so disturbing. I don’t want anything to do with a company who thinks that it is appropriate to send the message that dishonesty and greed are values to be emulated. I refuse to watch it again, after seeing it several times and each time being amazed and horrified.

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  24. Witty, yet quite telling commercial. Since the notion of perceived luxury is this vehicle’s selling point, what motivation would there be to buying a Yukon? What’s this vehicle’s selling point? The Tahoe is already $45k out the gate…..

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  25. I agree the commercial is disgusting and teaches the wrong values. It’s ok to rip someone off if you THINK he/she has money. The babysitter even appears to smirk and show a great deal of satisfaction that she got more money because of course she was ENTITLED to get it….right? This commercial needs to be removed!

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  26. What ever happened to the old “Family Vehicle” ad for this type of vehicle. The wholesome, moral, pure American story, tell you that my chevy suburban will stand the test of time over and over, that this is a good think for the American Family. No, our society and the most vibrant car manufacture (GM) in American does not value Family any longer, but promotes a culture of over stimulating money and it’s inherent evil to our society because we allow it to. I will still drive a suburban because overall I see it as the the safest vehicle on the street. Its payload capacity and comfort outscore “in my opinion” any other SUV out there. It is not a surprise that GM created this ad. As a consumer I don’t have to be told that this vehicle is a premium, its design, interior and out will do the speaking. GM take this ad off the Air before any more damage is done to this beautiful vehicle.

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  27. This commercial sends a terrible message to kids and maybe even some adults , that just because people may percieve that you are rich that you want ( or deserve ) something from them . Getting paid for work that you do is the message teens need to see not greed or getting something for nothing . The best message that should have been told is ” if I work hard enough maybe one day I can afford to buy one . “

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  28. I think the babysitter commercial is a terrible ad. Having the babysitter (who by her own admission had an easy evening) attempt to squeeze more money than an agreed upon amount is very off-putting. In no way does a teenage girl’s perception of luxury influence the purchase of a car, anyway. It seemed like that ad showed during the Olympic broadcast on Monday, February 17th at least a dozen times. My husband even mentioned that the ad made him NOT want to buy a Tahoe !

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  29. No doubt somebody was paid an obscene amount of money to come up with the idea for this disgusting ad. This is the first time I have been outraged enough to object to a TV commercial. Poor taste doesn’t say it strongly enough. And especially to feature it over and over and over during the Olympics. Truly obnoxious from beginning to end. As somebody suggested on another forum, if Chevy wanted to point out the luxury of the vehicle, why not have the woman tell the baby sitter: “You did a great job, here’s an extra $20.”?

    This ad needs to disappear from the airwaves before more people see it and are so turned off they will never buy another G.M. vehicle.

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  30. Yes, I agree with everyone who posted on this site that the ad is not warranted, however if you currently drive a chevy or want a chevy whether it be a tahoe then buy one. This ad will be old news next year anyway. It is no different than the sexual Hardees commercials or the Geico commercials that catch your eye and keep you there. GM has done what it planned to do and got our attention. However, it risked too much in doing so. Their vehicles in themselves are still good and safe and have come along way. I would imagine most of the comments that are very negative come from anti-chevy owners anyway so their argument is for moral justice, which I very much agree.

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  31. As a past loyal Chey owner, I feel this ad is terrible! I may rethink my loyalties.

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  32. NOT A FAN. I hope the bad press this is bringing Chevrolet wakes them up sooner rather than later. If I was in charge I’d yank the ad yesterday and cut my losses!

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  33. I have NEVER googled an ad to see if anyone else in the world was as offended as i was after seeing it…..BUT I DID, immediately after watching this pathetic and disgusting ad!! i agree with all of the negative posts above. Chevy, you and all people who were resposible for running this ad should be ashamed!!

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  34. I agree with the majority of comments. My first thought was “greedy.” Not only do I not like the ad, I am tired of having it shoved down my throat!! It is aired during the Olympics at every commercial break and I am really, really, really, really, really tired of seeing it. Doesn’t Chevy realize they can overdo something?

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  35. This ad reminds me of interior China. When you go to a museum they have two prices of admission. One for Chinese and one for foreigners. Our foreigner fee was three times the Chinese fee When asked why, we were told “because you can afford it.” This is what is coming to our country. We will pay according to what we can afford. If you are poor its free. If you have money you pay more and if you have a lot of money you will REALLY pay.

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  36. HATE this ad, and it is being shown repeatedly!! I would tell that snotty little kid to get out of the car!! I don’t have a clue what the moron that created this ad is trying to “sell”……that everyone will think I am sooooo rich because I drive a Tahoe??? Right

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    1. Hold on..hahahahahahahaha! Seriously, you don’t get the point of the commercial? Please tell me you were kidding. Maybe the part about her looking at all of the luxurious features is saying that Tahoe is now competing in the luxury space? I am no genius but it’s not that hard to figure out.

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  37. The commercial currently running during the Olympics, about a babysitter up charging her services because she is “judging” how much they can afford on the car they own is disgusting!! I have never posted my agsnt over any commercial before but this is sending the wrong message to our youths & society. What I’m assuming you meant as funny is far from it. How could anyone think that this commercial is ok?? HORRIBLE & DISTASTEFUL! What kind of message are we teaching our children!!! SHAME on you Chevy!! You should be ashamed. Would you want your daughter to behave like that? Would you want your daughter to see that and do that!!! Truely deplorable!!

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    1. “What kind of message are we teaching our children!!!”

      That’s you’re a terrible parent who relies on TV ads to instruct your child on how to act ethically.

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  38. Hard to believe that this ad tested well with focus group. It rubs me the wrong way, that’s for sure.

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  39. I’m not sure about the point of the ad. If they want you to remember the ad because it is so irritating they accomplished their goal. Every time I see it coming up I wish I had the ability to fast forward through it. Leaves such a lingering bad taste – and it seems to be playing about 10 times every hour. It is memorable – few ads have motivated me to go to my computer to comment. Not only do I not want to have anything to do with their Tahoe, I don’t want to watch the Olympics because I will be subjected to the ad yet again.

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  40. This commercial is overplayed and downright annoying. The babysitter is not just a little brat- she is creepy and untrustworthy-I would never want to leave her alone with my kids! Poor image and poor message for our teens. Advertisers could use a few pots of strong coffee and lock themselves back inside their office- get their creative juices flowing and come up with a more appropriate ad that would show off the Tahoe in a more positive light .

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  41. Wow, no longer bankrupt but now morally bankrupt. Nicely done GM!

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    1. So true Maxwell, it’s a shame that this is what our tax dollars/bailout created.

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    2. Yeah, so morally bankrupt with all this cancer charity money being thrown about.

      GM has to balance it out with a Tahoe commercial and an internet full of people with hair-trigger sensitivity who rely on TV to tell them how to act in public.

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  42. What a horrible message!

    Our society values those who work hard to get what they want. And here we have an envious one deciding to cheat rather than work hard. WOW—what about that message would make me want a Chevy??? And what about that message is redeemable? Shame on on you GM.

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  43. The message Chevy is sending is all about money; and values, respect, and honesty are not important. I would not consider buying a chevy if they continue to be distasteful.

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  44. Can’t Understand Normal Thinking…

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  45. Oh my. To everyone who has posted negative comments about this commercial; you realize its a commercial, right? There are no ‘messages’, etc. Its just a commercial. And its funny. Lighten up.

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    1. Barb I hope you realize the influence of media – verbal vocal and visual communication on our opinion and value formation. If you have different data, you might give the advertising industry a call and save them billions of dollars in future advertising.

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      1. That’s your problem for not being critical of all mass media and just passively accepting it as some matter of social fact.

        You, and everyone else who has posted here, show no self-determination with which any of you could use to describe your own ethics; instead relying on mass media to do your thinking for you.

        You know what that shows? A weakness of character, and an unfitness to raise the young with respects to ethics.

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    2. If you think it is funny that this advertisement has caused all of these people to NOT want to buy a Tahoe, then yes, it is hilarious. A multi-million dollar joke. My guess is that the people who posted negatives comments about this ad have no problem laughing when an ad is funny. According to the responders here, this ad simply irritates. It is indeed funny that GM does not get it, at all.

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  46. Hate this Ad! I now associate this auto with an image of a chubby,greedy babysitter with a snotty face. It’s pathetic and offensive. I drive a Mercedes SUV and No sitter of mine would ever have done that. It’s just stupid!

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    1. Did you seriously just call the babysitter chubby? YOU are pathetic and offensive! She’s a minor. I hope to God you haven’t had children and I hope you never do. I can’t imagine how you would judge them. I don’t even know the poor girl but I feel bad for her…I hope she never sees your hurtful comment. She has nothing to do with the creation of the commercial. She was an actress, playing a part, reading a script. Which brings me to my next point…IT’S JUST A COMMERCIAL! It was meant to be funny. Obviously you are too busy judging people to see the humor in it and are too stupid to realize the true meaning of the commercial that Tahoe now competes with luxury brands. And PS… Why do you feel the need to tell everyone you drive a Mercedes? What did that accomplish exactly?

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      1. That’s the only way these people can react. They take it out on an innocent child actress because she’s an easy target for their rage.

        Disgusting people who can’t direct or control their anger like an adult.

        I’d bet they’d love to get the actresses Twitter handle so they could harass her; like this is all her fault.

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  47. I absolutely despise and am offended by the Chevy Tahoe ad that is being shown over and over during the Olympic games. Based on your ad that promotes materialism and greed, I would never buy one of your automobiles. Shame on you Chevrolet! You should apologize to all the young people who are honest and reliable baby sitters, who would never think to charge a ridiculous sum of money based on sitting in one of your overpriced vehicles. You have made that young girl seem selfish and dopey and you are showing this advertisement during the Olympic games no less, when a multitude of young people are competing and watching the games for inspiration, not humiliation.

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    1. Wow…someone needs a life! Are you for real that you read that much into a 30 second commercial? It was meant to show the Tahoe has a new luxury-type feel to it. You, like the other nimrods on this thread have completely missed the point. If you are so offended and worried about how this portrays our youth…then you should just go live in a cave. Why is Chevy to blame when every other aspect of our society does the same?

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    2. “Based on your ad that promotes materialism and greed, I would never buy one of your automobiles.”

      You’re confusing materialism with consumerism.

      Come back with a working argument.

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  48. I loved the commercial and think it is clever and witty! It is something different for a change and the girl is adorable.

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    1. Brett I am so sorry. You are an example of what we are trying to prevent from happening.

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  49. I thought she asked for more money so she could save up and buy a car herself… and that was about how much I thought about it. Its a commercial. I don’t think the storyline was that deep and meaningful. For the love of God man, you think that is whats wrong with America? You have done such a poor job at parenting that this commercial will change your child’s behavior? Maybe that’s whats wrong with America… poor parenting and way to much free time. Bless the internet, the most amazing tool ever created… so that morons can spend time talking about things no one should care about.

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    1. This commercial was meant to be funny. If a 30 second add has changed your kids outlook on life then you have bigger problems to worry about. It was cute and funny. Lighten up people.

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  50. Man, did this take off on a train to tangentland. (I wonder how many posters are actually from the same IP address.)
    ANY advertisement has the expressed intent to influence people to part with their money. Is it really that surprising that a commercial would contain a similar theme? BTW, the commerical is open ended on the outcome, so there is no “lesson’ being taught. The parent could have kicked her out without a dime leaving nothing but two rubber stripes in the driveway. Or the parent could have complemented her on her business acumen and handed her $80 and a job offer for a junior associate with JP Morgan. Since no information on the outcome is provided, there is no lesson.

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  51. I love the commercial! I think it’s very cute, keep it coming. And by the way people, it IS just a commercial.

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  52. I’m ashamed not with GM but with the simple minded people bashing this commercial. I feel sorry for you people who are stuck in the old times try stepping into reality. Take a look at every TV show current or past then re-watch this commercial. Then tell me what the problem is. This is funny and witty and I would imagine that was the intent.

    If your so worried about how this will influence your children then you better take them out of school, take away TV, Books, and lock them in a room so they can live a sheltered life. I would like to see how that works for you when they get older and have no sense of reality. Good luck!

    In the past I would not have purchased this vehicle however Chevy is stepping it up and has made some incredible improvements allowing them to compete with higher end vehicles. Face it people want to be proud of what they drive and want other people to say wow nice car. This commercial shows off its features. Nicely done Chevy!

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    1. Nicely put Andrew!! Your mother must be very proud of you!
      I really hope they allow this young lady to do another intelligent ad. Great job young lady!!
      Nice vehicle too! When all the snow is gone I will be looking for another vehicle and Chevy is at the top of list!!

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  53. Maybe it’s because I have 10 years of Marketing/Advertising experience that I don’t see the harm in this ad. IT’S SUPPOSED TO BE FUNNY. If you didn’t laugh at this commercial, then there is seriously something wrong with you. You all missed the point. The ad is to show that the Chevy Tahoe has luxury-vehicle features. That’s it. Nothing more. I found it refreshing to see a car commercial actually have a touch of humor in it, I usually tune them out because car commercials are usually boring. I applaud the agency for doing something different. By the way….who are any of you to judge the adorable girl who played the babysitter by the way? Discussing the looks of a minor on a public forum is despicable. Do you all know her to call her a brat? Another news flash…she’s an actress, hired to play a part, it’s not real people, she read a script. How can you all have missed the point so much that you just go right into attacking the actress? I am embarrassed to share the earth with you.

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  54. Seriously, people, get a grip. It’s just a commercial. My 13 year-old laughed out loud when he saw it, recognized it for what it is- SATIRE. It’s a cute commercial with a super cute kid. Please send all this righteous energy somewhere where it is truly needed and can actually be beneficial-there are real issues that need your outrage.

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  55. I have always enjoyed commercials that rely on humor to deliver their message. That’s when I tend to remember them. In my opinion this commercial delivers the message that the Tahoe competes in the luxury space. And what’s wrong with that? And to have the babysitter be that creative tops it off. I’d want her negotiating for my side in a business deal. As someone else said it’s a commercial and not a news clip.

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  56. Cute commercial, and what a great way to focus our attention on the attributes of the vehicle. She did a great and a cute job! I got the message.

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  57. Wow!! I thought the beautiful young lady was asking for more so she could save up to buy her own vehicle one day. It appears to me that she admired the vehicle. I might ask for a raise tomorrow.
    @corky A babysitters job is a very important responsibility regardless if the child/children are asleep. You should be ashamed of your self for degrading the babysitters out there. I feel sorry for all the narrow minded people with negative feedback.
    I hope they let her do another ad.

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  58. I suppose all of the negative commenters don’t eat Cheerios either

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  59. It’s a funny commerical, why is everyone taking it so serious? Why aren’t we complaining about how in reality younger generations can’t make much money anymore because the older generations are hoarding it all? It made me laugh and it’s a cute commercial 🙂

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  60. It’s a commercial. With actors. It is not real life people. The actors didn’t write the commercial, you people have so much hate in your hearts. Quick to bad mouth someone. How about you get off your couch and do something real with your life.

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  61. Funny! Smart girl!

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  62. Seeing the reactions from all these commenters, I’d say the girl can obviously act. If she hit so many heart strings in less than 30 seconds, imagine her in a full length film!

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  63. All of you “Negative Nancys” out there bashing on this commercial, and even further, on a cute young actress who is just playing a part she has been directed to perform, need to really look inward and self-reflect on your own moral compasses. Remember the saying….He who is without sin, let him cast the first stone”? Get a life and “try” to smile. I know it must be hard for you, but it feels better than always looking for the bitter evil in subliminally perceived intentions that only exist in your own minds. It’s just a commercial for a nice new car that exudes elegance. THAT’S ALL!! Lighten up!!
    One last thing, taking a cheap personal shot about someone’s physical characteristics is just plain ugly and hurtful. If you were my son or daughter I would be ashamed and disappointed in you.
    Good job GM/Chevy!

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  64. people!! are you kidding me?? what is wrong with you?? This is a commerical!!! judging the cute girl who played the babysitter?? she’s an actress!!!! You should all be ashamed of yourselves!!

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  65. This is a smart, quirky commercial poking fun at luxury vehicles. No more, No less. Don’t degrade the actress that got casted for this part. 30 second commercial that got your attention. Go GM!!

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  66. I’m wondering would the comments be the same if the babysitter had been a boy? Would he have been praised for being an enterprising young man instead of labeled as a greedy, chubby, worthless teenager? I think she’s an empowered young woman who isn’t afraid to negotiate! You go girl! And thanks GM for casting a strong girl in this role!

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  67. You people are kind to call that kid a brat. I was sort of thinking of another word that starts with B.

    I was also thinking , “Enjoy those $60.00, little girl. They’re the last your ever getting from THIS family. And, by the way, on the way home, I’m gonna call every mom in my contact list on that fancy Bluetooth phone you had your eyes on to make sure you never make another nickel babysitting in this town! Try saving up for a pair of roller skates after I get through with you,”

    Thanks for the inspiration, Chevy,

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    1. “You people are kind to call that kid a brat. I was sort of thinking of another word that starts with B.”

      A message courtesy of the child actress:

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      1. I just replayed that video response four times in a row. Thank you.

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    2. Woah dude, relax, you know this is a commercial and fictional situation, right? I am saddened that your brain works like that. Everyday life must be so hard for you.

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  68. Come on GM, you can do a better job than this disappointing attempt creating value at the expense of a 12 year old. How about the kid simply says “no charge….the ride home was worth it”.

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  69. This commercial is disgusting! I would pay the girl $20 bucks and it’s her last gig. Terrible message to be sending out, who do they think they are.

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  70. Can’t think about the car. To busy being disgusted by the young sitter conning the adult. Obviously, an agreed amount was dishonored and more money extorted because of the luxury of the car.

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  71. As I previously note, this shows how people react to money and the perception of wealth in ways that are contrary to normal thinking. This would be the last time this person babysat for me, female or male. An agreed upon price is that — tender it and you are done. If not accepted, then that’s too bad. And I would certainly not be a reference for this money-sucking leach. She can’t understand normal thinking.

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  72. When I saw this commercial my instinct was “disgusting”. My instincts are very good. Whenever the commercial appears, I flip channel or turn off TV. Come on – let’s get some ingenuity and class back into commercials. Evidently the product lacks both.

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  73. I’m a little worried that an advertisement focusing on luxury is calling American values in to question. How about she’s an observant young lady who, humorously, recognizes she may have underestimated the value of her services to her clients. If she were a he, maybe the overwhelming impression would be that of an enterprising young man.

    More importantly, it’s a commercial to sell cars. If you find there are things that cause you to question the young lady’s character, use this as an opportunity to point out to your children how they may – in a real life situation- handle this differently. Maybe, not expecting Chevrolet to play an active role in your child rearing is what requires some thought.

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  74. Sounds like she wanted a raise in the baby sitting miminum wage after riding in the Tahoe.

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