The Hummer brand fell victim to General Motor’s Chapter 11 reorganization in 2009, but there remains a strong market for the vehicles in the U.S. and worldwide. This point was proven just last week when the Hummer H2 was named as the vehicle with the best resale value in a ceremony before the Canadian International Auto Show in Toronto.
“I have to confess, we checked the numbers a few times on that one,” Josh Bailey, vice-president of research for Canadian Black Book told The Globe and Mail.
The H2 was Hummer’s best-selling vehicle, despite its outrageous size and infamous thirst for fuel. Bailey admits he was a little taken aback when he saw the H2 had retained 71.14 percent of its original MSRP over four years, in comparison to the 50 to 65 percent that the other 18 finalists of the Best Retained Value award achieved.
“I have some anecdotal info that a fair number of (H2 models) are being exported to other countries, where there’s more demand on it … (but) there are still people who want that type of image, even with a really butch reputation,” said Bailey.