General Motors is offering incentives on its full-size pickup trucks as part of its Presidents’ Day Sale, which started Tuesday and will run through to February 28.
The event allows pickup-truck shoppers to buy a 2014 truck at dealer invoice price, plus destination charges and a $150 program fee.
A double-cab 2014 Chevrolet Silverado All-Star Edition equipped with a 4.3 liter V6 engine is priced at $30, 428 after $7092 in Presidents Day bonus cash. The deal excludes leases and delivery must take place before February 28.
GM is also offering a variety of discounts on the 2014 Chevrolet Malibu, Equinox and Cruze. The Presidents’ Day sale isn’t limited to Chevrolet dealers either, GMC and Buick are also in on the event.
GM is offering a discount of up to $7,588 on the 2014 GMC Sierra 1500 pickup truck. The deal includes GMC Sierra 1500 models priced from $42, 220 and excludes leases. There are also incentives offered on the GMC Terrain and GMC Acadia.
Buick is offering Presidents’ Day Bonus Cash on all of its models. After $500 in Presidents’ Day Bonus Cash and $500 in Consumer Cash, a base 2014 Buick Verano starts at $23, 125, including a $925 destination fee.
Cadillac is not part of the Presidents’ Day event, though car-shoppers can currently receive $2,000 off the purchase of a 2014 Escalade or $1,000 off the purchase of any 2013 or 2014 Cadillac. The discounts are a part of Cadillac’s Owner Loyalty Offer, which requires participants to own or lease a 1999 or newer GM vehicle to be eligible.
Comments
I am not shocked by this as GM is looking for a Jump start and Ford is also doing heavy incentives right now.
These level of discounts are unprecedented so early in a brand new model. I expect it from Ford now, because they currently have the oldest truck in the market
This is a good truck, but it’s clear GM’s decision to “play safe” with the design has backfired, big time. I think we may see an earlier than normal refresh. Ford’s new truck won’t hit the market in full until next year, so 2014 is GM’s best chance to beat Ford in truck sales. Can they do it? I have my doubts
Here is a real funny one —
Both articles dated Feb. 10 – Top one says “Ruess says GM won’t resort to short-term tactics to sell trucks”,
and directly below in another article dated Feb. 10 – “GM’s President’s Day Sale Includes BIg Incentives on
2014 Pickup Trucks” LOL!!!!!
Oh the irony! Read the prior article then this one and you’ll see GM’s head doesn’t know what it’s tail
is doing.
Why say they won’t incentivize and lower prices and then go ahead and do it? It sounds like some of
the major political campaigns we’ve see lately. All BS and promises, and do the exact thing you said
you wouldn’t do!
BOTTOM LINE: GM needs to build both mid-size ( Colorado ) and full-sized trucks that truly use innovation
and not the same-ole-same ole. 23 mpg IS NOT REVOLUTIONARY FOLKS. Making trucks square and huge
and resorting to grille shutters and auto-stop to get 17 mpg COMBINED is not a big reason to go into
a new car contract. At these prices – GM needs to show me something – something truly innovative.
Right under their noses, VIA is using GM’s own technology ( EREV/Voltec ) to build GM’s own trucks into
Extended-range PHEVs that double as an emergency power backup for your home in lieu of a generator, and
run your power tools at the worksite – all while delivering 70+ mpg!!! VIA converts GM’s trucks 3 miles from
the Silverado factory in Mexico.
VIA has to charge $80,000 for each truck with it’s V-6 range-extender and large lithium battery pack that takes
the trucks 35-40 miles all electric. Selling a million full-sized trucks between GMC and Chevrolet, you’d think
economies of scale would make such a truck available to you and me for around $50,000. Not bad when many
already pay that much for a F-150 King Ranch or Chevy High Country bling machine. Especially since you’ll kiss
gas stations goodbye for the most part.
Instead, you see Ford getting ahead by building it’s next gen with aluminum, and Chevy discounting it’s newest
trucks!
GM is in a tough spot at even the old Ford is a good truck and with incentives is a good buy. GM needs to streach this out till the new Ford arrives with the larger price tag and they will have the smaller trucks in the fall.
GM has the advantage in the long run but short term it may be tough.
Also they sold record levels of trucks last year when they also had large incentives so it is tough to compare last year to this year.
Fords new Aluminum truck to me is more hype than reality. While it does save weight as they claim a 700 pounds over the current model they only are seeing a net gain over GM weight of around 280 pounds since the GM truck is already lighter.
What I find interesting is Ford has not released curb weights as if they cut that much weight would you not want to compare it to GM and Ram? Also the cost increase is still looming and with the increase of materials Ford will have a difficult time discounting their new line to the levels of the others.
Two of the keys to trucks have always been price and cheap to maintain. Well Ford has given away on two things for a slight weight advantage over the rivals. I know Ford has done well with their marketing of the Ecoboost I just hope they can do the same here on the Aluminum.
I suspect GM will match weight with high strength steel and beat Ford on price in the long run. It is to their advantage to do so.
For Ford price and repair cost are going to be long term issues. Add to that just how the insurance companies deal with it as if they are paying higher claims they will pass it along in higher insurance cost. These are things that not only effect owners but companies that buy a lot of trucks. GM has an advantage here and they need to play the cards.
GM also can not discount the new trucks much or they will step all over the Colorado and Canyon prices. This has happened before where the larger truck with incentives becomes the cheaper deal. I know I have one in the family.
One area GM has fallen down in is marketing. While they have fixed their models and brands they have yet to really market them as well as they could. Too many changes in how and who they advertise them with and changing strategies. I know it is not easy but they need to try to get this together.
Not trying to make this political but it is like the politics of our country as we have one party really messing up right now and the other too disorganized to take advantage of it.
Mark is trying to do the right thing here but at times it is hard to always do the right thing. He is just going to have to strap in and pull the belts tight and ride it out.
But if anyone takes a look at what they sold last year number wise GM was never going to match it with a new truck not discounted. That is why these year over year numbers are not a good measure all the time. It is not always apple to apples like in this case.
To really understand this you really have to use all the facts and that too often gets left out of the conversation.
Sorry, $30k buys Ecoboost power these days.
When inventory stacks up, you have to make it go away somehow? As stated several times before the 4.3L V6 is a significant part of the problem. GM “made their bed” on this by not informing the masses that this is a new, powerful, efficient engine. The “branding” of these new engines should have been something other than “EcoTec3”? Almost anything would have been better? When I hear “EcoTec”, I think 4 cylinder compact car engine, not full-size pick-up motor?
Scott , I think all these negatives regarding Ford’s extensive use of aluminum (insurance cost, high maintenance, etc) will be a non issue . Like them or not, Ford has proven to be the King of marketing. I remember similar negative sentiments all over the various blogs in 2010 when Ford was coming to market with a turbo V6 in a full size truck. Most of us, me included, was skeptical about the chance of success. I even remember a GM executive saying people who pull 10,000 lbs don’t want anything other than a V8. Clearly, the success of the ecoboost have surprise us all, so I’m not ready to write off this aluminum truck, it’s all about marketing. GM marketing dept is a weak point in the company
Autopal, you are right. Ford marketing could sell ice to Eskimos. But there is more to it: The customer has bought into it so absolutely, that Ford will only offer one V8 and three V6s (two of them turbocharged) with the new truck. Even with the current model Ford is still selling Ecoboosts like hotcakes. Since GM chose not to lead, they should at least take notes, and copy some of the ideas so they can have a piece of the pie.
Scott is a visionary, sees a rosy future for GM, with the next great thing always coming next year, and somehow predicts Ford will mess up basic things with the use of aluminum as if their engineers were idiots. Looking at the present state of things, I don’t see how he can be so optimistic.