Ed Welburn Says Cadillac Has More Models Currently Under Development Than Ever Before
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Cadillac is launching three new models in the U.S. this year. The 2014 ELR extended range EV began arriving at dealerships last month, the 2015 Cadillac Escalade will hit the market in the spring, and the 2015 Cadillac ATS Coupe arrives at dealerships this summer.
Cadillac fans can look forward to more new models, too, if Cadillac’s vice president of global design, Ed Welburn, is to be believed.
“We’ve got more Cadillacs under development today than at any other time in the history of that brand,” Welburn told the Detroit News.
In an interview at the North American International Auto Show, vice president of Global Cadillac, Bob Ferguson, said the brand will roll out at least one new product a year for the rest of the decade.
“We’ll refresh existing products and we’ll do things that extend the product lines so we have more choices for consumers and a broader showroom for our dealers,” Ferguson said.
Ferguson went on to say Cadillac is looking into producing more variants of the ATS. He said they are accepting of the idea of a Convertible ATS, though there is no concrete plans to produce one.
Cadillac will have more product announcements in the second half of the year. According to the Detroit News, analysts say Cadillac has gaps to fill in its product lineup, including a larger sedan and more crossovers.
IHS Automotive, an automotive industry analysis firm, expects Cadillac sales to grow 5.2 percent in 2015 to 300, 000 units.
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Cadillac should create an X1/GLK competitor, which would likely be on a Delta ll (perhaps extended?) platform. They should also get a midsize CUV on the Super Epsilon platform with a RWD based AWD system. As well as an ATS Convertible and an ATS Wagon. .
Kind of off topic, but the Lambda’s should all move to the Super Epsilon platform along with a 4.3L V6 (VVT, SIDI, AFM and iVVL) that has 335HP and 310FT-LBS or a 1.8L Turbo I4 (VVT, SIDI and iVVL) with 240HP and 285FT-LBS. The Theta’s should move to the an extended version of the Delta ll for an Escape/Tucson type of size with a 1.6L Turbo I4 (VVT, SIDI and iVVL) that has 215HP and 230FT-LBS or a 3.6L V6 (VVT, SIDI, AFM and iVVL) that has 315HP and 280FT-LBS. .
The things you will see will be things you have not considered
There is more going on than you know. It will be fun to see all the things they are working on. I have heard unconfirmed hints and if that is what they are doing Cadillac will be doing fine.
If you think the Z06 was a shock just wait till the CTSV. It has AMG watching.
Cadillac must produce a larger EREV model than the ELR. Having a silent electric drive in a larger Cadillac is a excellent sales point, as many Cadillac owners want more quietness than what any gas engine can give. A silent drive allows less sound deadening materials and a lighter vehicle. Add the benefits of a better MPG rating and many will buy it.