General Motors has been wowing the world with their products as of late, but its sales are remaining stagnant globally, slipping to the world’s number 3 automaker. And there’s one place where the people aren’t drawing into the Chevrolet brand (aside from Western Europe) at an industry rate. And that appears to be China.
While positioning themselves further into places like Eastern Europe and South America, the pace of the brand’s growth in China has been consistently behind GM’s other brands such as Buick and Cadillac. Meanwhile, GMC outshines Chevrolet in the Middle East.
Currently, Chevrolet is the seventh-largest brand in China, compared to third in the United States, just behind Toyota and Ford. But something to look at here is that the Bowtie brand did manage to set a record sales year in China for 2013. This momentum could carry into 2014.
GM has been aiming to make Chevrolet a global brand but recently pulled Chevy out of Europe, except for the Corvette, to let its Euro brands Opel and Vauxhall shine a little brighter. Analysts tell The Detroit Free Press that it’s a fiscally responsible move and an understanding on the part of the company that the brand wasn’t working in Europe as a whole, but it deprives GM of their original goal in really making Chevrolet known and desired worldwide.
Globally, the brand grew barely a percentage point in 2013.
Comments
People over there with enough money to buy a car can afford a better car than a Chevy.
China is where there is a great divide of have and have nots anymore. There never was a middle class there. You either have a Buick or a donkey.
Nonsense. Chinese market at chevy price point is significantly larger. The issue is design. Chevys, excluding corvette and camaro are ugly inside and out.
I’m not convinced, that style is the problem. Although, Chevrolet is known as a great brand for quality are a lower price in the states, it seems as though Chevy is being branded as a cheap model over seas.
If GM has been slapping the Chevy bowtie on less quality cheap products made overseas… It’s been a mistake.
Well, considering the fact that the majority of chevy’s products over seas happen to be from GM Korea I would have to agree with you. See IMO GM hasn’t fully realized how to manage a global brand as VW and Toyota have. See around the world, people get consistent models from each brand (even if they are IMO not that great) with Chevy, not so much.
In the US, in the high-volume high sedan segments, Chevy has the reputation for being rental cars.
Correction- *had. . .
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My 2014 Malibu 2LTZ has the 2.0t which has outstanding power and still achieves a 25mog average. I cannot speak for longevity as it only has 12K miles on it. The only thing that would make it better would be an addition of Intake Variable Valve Lift. . .
All Ecotec turbo engines are unstable acceleration,no economy,easy wrecked,overload power output. Why do they use those turbo intercooler petrol engines,turbos intercooler petrol engines as ecotec turbo in auto markets?