In its first year of sales, the 2014 Buick Encore CUV contributed greatly to one of Buick’s most successful years ever, which saw the luxury automaker move a record 1,032,056 vehicles worldwide.
The Encore is one of the first luxury crossover vehicles of its size, filling a void in a segment which grew 52 percent in 2013 from 2012. Encore’s U.S. sales reached 31,046 units last year, while global sales reached 97,311 vehicles.
“Right out of the gate, demand for the Encore was high,” Tony DiSalle, vice president of Buick marketing, said in a statement. “It accounted for most of the segment’s growth last year and that’s because it offers the right safety, technology, and features in the right-sized vehicle for many customers.”
General Motors says the Encore’s early arrival to the compact luxury SUV segment is crucial, as the segment is expected to double in size by 2018.
“The small SUV segment looks like the next hot spot in the new-car market,” said Karl Brauer, senior analyst for Kelley Blue Book. “The combination of functionality and fuel efficiency offered by models like the Buick Encore makes them a compelling value equation for consumers. We’re seeing rising research activity in these models from users of KBB.com, and we expect sales to grow in the coming months and years.”
Encore customers cite the CUV’s fuel economy, quality and exterior design as their top reasons for purchase. The vehicle has also attracted more conquest customers for GM, with one in two Encore buyers coming from a non GM-brand.