Opel has plans to introduce the Adam city car rebadged as a Buick into the Chinese market for 2015, according to a new report from Car News China. The car will be shipped to China from Opel’s plant in Eisenach, Germany, although the car could be built locally sometime in the future.
The Buick-badged Adam will have two engines on offer, a 1.2 liter, 69 horsepower four-cylinder and a 1.4 liter, 100 horsepower four-cylinder. Â General Motors reportedly hopes to compete directly with the Fiat 500 in China, which is priced between 169.800 yuan ($27,839 USD) and 268.800 yuan ($44,071 USD), so the Adam will most likely fall within the same range.
The Buick-badged Adam is the first high-end city car from GM in China. The automaker decided to bring the Adam to China after the recent success of high end small cars like the Fiat 500 and Smart ForTwo. Fiat and Smart proved there is a market for small, high quality city cars in China, spurred on by relatively rich city folk who don’t want or need a large sedan.
Comments
Very interesting. I bet they will sell some, more once production is moved to China and this presumably brings the price down somewhat and the profit up considerably. I wonder if the new 1.0T will find its way into this car? I also wonder if putting a Buick badge on it in China increases the likelihood of it making its way to North America as a Buick as well?
Why is the Opel Adam not sold in the US?
It could be rebadged as the “Buick David”
It wasn’t designed to pass US safety standards. The next generation supposedly will be….
Adam would make a great Buick, either as a David or by keeping it Adam. I wanna see Buick and Opel share names.
An Opel Eve match would be hot.
On a serious note, I would like to see a counterpoint to Fist Abarth, and was thinking GM needs to mine its history for a similar trim. Pontiac would work great, in twenty years.