In a way, General Motors’ GMC brand has always played second fiddle to Chevrolet. Although Big Red’s current lineup consists of models that are, for the most part, mechanically and technologically identical to Chevrolets, The General’s product chief, Mark Reuss, says the health of GMC is “astonishingly good, from a consideration standpoint.” More interestingly, though, is that Reuss confirmed that GM is working on at least one GMC product that won’t share its architecture with another GM product, reports Automotive News.
When asked if the market would ever see a GMC vehicle that didn’t share its underpinnings with a Chevrolet, Reuss replied, “Oh, yes, you will.”
The executive declined to elaborate on the vehicle in question, but cited GMC’s pricing and appeal to non-GM consumers as reasons to invest further in the brand.
Meanwhile, Vice President of Global Design, Ed Welburn, told AN last week that the GMC design studio is “as busy as it’s ever been”, working on several concepts and products, all of which are trucks.
Perhaps the Syclone is coming back? We hope so.