For 111 years, the Cadillac emblem seemed to have changed with the seasons. Depending on who you ask, you’ll get a different answer as to how many times the logo has been redesigned or otherwise altered. The iteration seen on Cadillacs for the last 14 years was introduced in 1999, and marks the first step in the brand’s Art & Science transformation. Today, Cadillac officially announced the all-new Crest — the very same one that was teased by way of the sunning Cadillac Elmiraj Concept during Pebble Beach last summer. It will make its production debut on the 2015 ATS Coupe when it launches in the second half of 2014.
We sniffed out the official change in the Cadillac logo some time ago by discovering the new design being filed with the United States Patent and Trademark Office. GM’s filings would see the new logo be used on everything from upholstery and sheetmetal to clothing and ash trays. The introduction of The Crest arrives just as Cadillac becomes the fastest-growing full-line luxury auto brand in America, building on a 22-percent sales increase in the U.S. in 2013.
Comments
Boring, cheap, and classless. It screams “dime store” not “Standard of the World”. Very unfortunate.
You scream douche bag!
I’m so glad GM decided to make this change!
So will this be put on the other models for 2015? I’d like to see the escalade and CTS wear it.
Yes all models will get the new emblem.
The truth is emblem with out the wreath is a reach back to the Golden Era of Cadillac and some of their most classic cars. Too many just assume that the wreath was always there and it wasn’t.
It started out with it at the beginning and vanished for most of the life of Cadillac only reappearing in the late 60’s and early 70’s.
Art Deco is a new theme in auto styling again and I expect Cadillac will help usher it back with moves like this. It is a much more clean look and flows well with the refined Arts and Science styling.
Looks good, although I would like to see it on the hood and not the grill.
Now, please update the Buick shields and the Chevy bow tie. I kinda like the GMC lettering.
looks cheap like it should be on a chevy or hunday or kia
Is the escalade going to have this emblem from the get go? And I love this change it looks so much more aerodynamic then current emblem, much easier to incorporate into designs of cars, no need for a round base anymore
“Art Deco is a new theme in auto styling again”
Art and architectural movements from 80 years ago ARE NOT dictating design today.
I like the new crest . I seen it on the deck lid of the new 2015 ATS coupe this Tuesday morning at the Detroit Auto Show . The redesign better matches the shape of the grilles . I wonder why though they didn’t put it on their flagship model , the Escalade !? I also would like to see it incorporated on the hood ( maybe the LTS ). I hope that GM doesn’t rest on their laurels and think that a new logo will increase sales , they need to keep up in the engineering of their fleet .
Cadillac will be at the top of the luxury market very soon and in a few years we won’t even be talking about that new emblem will be talking about how amazing the new Cadillac s are!
G daddy Take a look around as many luxury models are using a modern Art Deco theme In their designs of trim on cars.
Here is one of the biggest examples.
http://www.rolls-roycemotorcars.com/stories/art-deco/
Telling him to look around is like telling your kids not to get into trouble!
The Laurel wreath and crest were modified in the 1960s exclusively for the Fleetwood series. The wreath denoted Fleetwood, the DeVille got the “V”. The crest is the “De La Mothe Cadillac family coat of arms. The crest has evolved thru the years as the vehicles that wore them. Cadillac had better get beyond redesigning crests…and get to work on the Flagship sedan. To heck with a crest…we want Cadillac-style Cadillacs, not kitchy-faux zero to one-hundred in a nanosecond little make-believe Cadillacs as present. They need to build world-class cars, “To thine own self be true”…Cadillac! You are a luxury brand…let’s see it in your offerings!
The Laurel wreath and crest were modified in the 1960s exclusively for the Fleetwood series. The wreath denoted Fleetwood, the DeVille got the “V”. The crest is the “De La Mothe Cadillac family coat of arms. The crest has evolved thru the years as the vehicles that wore them. Cadillac had better get beyond redesigning crests…and get to work on the Flagship sedan. To heck with a crest…we want Cadillac-style Cadillacs, not kitschy-faux zero to one-hundred in a nanosecond little make-believe Cadillacs as present. They need to build world-class cars, “To thine own self be true”…Cadillac! You are a luxury brand…let’s see it in your offerings!