A new batch of 2014 Cadillac ELR EREV coupes left the General Motors Detroit-Hamtramck Assembly Plant in Michigan on December 17, 2013 – a full month ahead of schedule. As a result, Cadillac dealers managed to move six examples of the vehicle off their lots in the month of December, according to Inside EVs. That’s six more than they otherwise would have sold for December 2013.
While selling six cars in the ELR’s debut month seems a bit ho-hum, it’s six more than Cadillac was ever planning on selling in 2013 and, believe it or not, isn’t the worst debut month for a plug-in vehicle. In January of 2012, Ford sold 2 copies of the Focus Electric, one year later in January 2013, Honda sold 2 Accord PHEVs.
GM entered 2014 with about 60 ELR models for sale on its nationwide network of dealers. It’s too early to make an educated guess about how many ELRs GM will produce and sell in 2014, but overall plug-in vehicle sales were up 84 percent last year and are expected to continue growing, which is a good sign for both the vehicle and the market.