A new batch of 2014 Cadillac ELR EREV coupes left the General Motors Detroit-Hamtramck Assembly Plant in Michigan on December 17, 2013 – a full month ahead of schedule. As a result, Cadillac dealers managed to move six examples of the vehicle off their lots in the month of December, according to Inside EVs. That’s six more than they otherwise would have sold for December 2013.
While selling six cars in the ELR’s debut month seems a bit ho-hum, it’s six more than Cadillac was ever planning on selling in 2013 and, believe it or not, isn’t the worst debut month for a plug-in vehicle. In January of 2012, Ford sold 2 copies of the Focus Electric, one year later in January 2013, Honda sold 2 Accord PHEVs.
GM entered 2014 with about 60 ELR models for sale on its nationwide network of dealers. It’s too early to make an educated guess about how many ELRs GM will produce and sell in 2014, but overall plug-in vehicle sales were up 84 percent last year and are expected to continue growing, which is a good sign for both the vehicle and the market.
Comments
Get the Champaign Ethel and pass it around. GM only has to sell 12 ELR’s to see a 100% increase over last year and last month sales.
Sales will be modest this year and will increase slowly as the year progresses. We will see plenty of folks complain that they did not sell enough etc. The whole point here was to expand the use of the Voltec driveline and we will see more variations soon.
I wish them luck for sure. But, I’m among those who think the price point is very high and it will hurt them.
I wish GM would state just what their real goals are as I expect they have set them conservative. This way the idiots will not come out and call it a looser when it reaches the expected levels.
To be honest I really thing GM does not really know what to expect here. This could be another Tesla and sell better than expected. I see strong sales in California and the west coast. Also Florida. Elsewhere it will be hit and miss.
I just hope they sell enough to cover the development. If they have to move to the rebate stage I would like to see them toss in the home charger free or something like that.
Well I must admit: I’m quite surprised. While modest, this does come as quite a surprise that there are individuals who are willing to pay the premium for what is essentially a gussied up Volt.
But then again the quality is far superior to that of the Volt. Not too mention those good looks. Let’s see if GM can keep up the momentum going further into the year.
The ELR will sell in California and these buyers won’t even consider a Chevy and they might already have a Tesla.
I think that ELR is the most beautiful car in Cadillacs lineup right now. Regardless of the price, I believe they will defiantly sell well. People will be more drawn to the looks rather then technology with this vehicle.