Cadillac brand chief Bob Ferguson seems to have retracted any sort of claws he may have when it comes to Ford Motor Company’s Lincoln brand.
“I root for the folks at Lincoln,” Ferguson said to AutoGuide, who has more experience at being a lobbyist than running an automotive luxury brand. At any rate, Ferguson looks at the bigger picture with regards to the auto industry. His words don’t exactly echo GM design chief Ed Welburn, who at one point noted that Lincoln isn’t a global luxury brand, and doesn’t view it as much as a competitor to Cadillac.
“Not at all,” Ferguson said with regards to whether or not he dismisses Lincoln as a competitor. “I’m not dismissive.”
He merely thinks that both auto brands within their companies help the overall American auto industry originating from Detroit to combat other auto brands coming from their foreign competitors.
“The better we do as American luxury makers, the more credibility it adds to our offering,” Ferguson said.