Last week’s GM-Holden announcement regarding plans to shut down manufacturing operations in Australia by 2017 and lay off nearly 3,000 employees wasn’t pleasant news for anyone, especially Holden employees, stakeholders, or GM-Holden executives. And to put it mildly, we imagine that the announcement also didn’t win Holden any favors with the Australian car-buying public. To address the elephant in the room, Holden has just released a new commercial — its first ad since making the production announcement.
Entitled “We’re Here To Stay”, the spot follows the “Think About This” theme and speaks directly to the Australian consumer. After a series of shots of various Australians stating “we’re here” and “here”, a narrator states:
“Holden has been here for over 100 years. And while in the future, we’ll no longer make cars in Australia, we’ll always be committed to making the best cars for Australia. That’s something that will never change.”
“Because we’re here to stay”, the ad closes with (what appears to be) a GM-Holden design center employee.
Hat tip to David.