After roughly four months on the market, General Motors has extended allocation of the 2014 Corvette C7 Stingray to all 3,000 Chevrolet dealerships in the United States.
Allocation of the new Corvette was limited to just 900 dealers when the car first went on sale in September, with eligibility being determined by a dealer’s past Corvette sales results. To be eligible for allocation, dealers must have sold at least 4 Corvettes in 2012.
“They are (now) all eligible and it is up to them to decide if they want to participate,” Chevrolet spokesperson Monte Doran told Edmunds.
Given that initial demand for the 2014 Corvette was high and supply was limited during the car’s launch, GM opted to allocate the first several thousand C7s produced to dealers that could sell them quickly. Through the end of November, approximately 7,000 examples of the C7 have been sold.
Now that all U.S. Chevrolet dealers have allocation from GM, those that want to sell the C7 need to meet certain criteria. That criteria consists of sending at least one employee to a one-and-a-half day training session at Spring Mountain Motorsports Ranch in Pahrump, Nevada. The program costs $2,000 per employee, not including travel expenses.
“As a dealer, you have to agree to specific criteria that includes sales and service training requirements,” Doran said, adding that even though all dealers will now be eligible to order and sell the C7, some operate in areas where there is little demand for such vehicles.
“It really depends on where the dealer is,” he said. “Some dealers are in markets where there is not a huge demand for a two-seat, rear-wheel-drive, high performance car. Some dealers bring in the new Corvette just to get people to stop by, and even if they don’t purchase it, they could be convinced to get another car.”