General Motors dealers delivered 212,060 vehicles in the United States in November 2013, representing a 14 percent increase on a year-over-year basis. While retail sales were up 19 percent, fleet sales were down 3 percent. Notably, all of The General’s four U.S. brands posted double-digit increases in sales on an annual basis.
November 2013 sales highlights vs. November 2013:
Chevrolet sales were up 13 percent and retail deliveries were up 20 percent.
Sales of Chevrolet cars increased 19 percent, with Malibu up 41 percent, Volt up 26 percent, Impala up 20 percent, and Camaro up 14 percent. Retail deliveries of the Cruze were up 39 percent and Impala more than doubled.
The Chevrolet Cruze, Equinox and Volt had their best November sales ever.
Sales of the Chevrolet Tahoe were up 23 percent, the Traverse was up 21 percent, and the Silverado was up 12 percent.
GMC sales were up 20 percent, with the Sierra up 22 percent and the Acadia crossover up 108 percent. The Acadia is on track for its best year ever.
Small business sales were up 38 percent, including a 76-percent increase in pickup deliveries. Commercial fleet deliveries increased 18 percent.
Buick deliveries increased 13 percent and the brand is on track for its best year since 2005. November was Buick’s 19th consecutive month of year-over-year retail sales growth.
Cadillac sales increased 11 percent and retail sales have grown in each of the past 18 months, driven by the success of the new XTS and ATS.
“November sales were strong at all four of our brands, and demand was robust for everything from cars to crossovers to the industry’s newest and best full-size pickups,” said Kurt McNeil, vice president, U.S. sales operations. “The sheer number of award-winning new models we have helped us grow faster than the industry for the second month in a row.”
Going forward, GM will continue its product offensive with such new vehicles as the all-new 2014 Cadillac CTS, which is currently building availability across dealerships and was recently named Motor Trend’s Car of the Year, an Automobile Magazine “All Star” and one of Car and Driver’s 10 Best cars. Other new products will include two new models from Cadillac — the all-new Escalade and the ELR extended-range EV in early 2014. Additionally, Chevrolet and GMC will launch all-new heavy-duty pickups (2015 Chevy Silverado HD and 2015 GMC Sierra HD) and large SUVs (2015 Tahoe, 2015 Suburban, 2015 Yukon) in the first quarter of 2014. Later in 2014, Chevy will launch the all-new Colorado mid-size pickup truck while GMC will introduce the 2015 Canyon.
2013 - November - USA - Chevrolet
MODEL
YOY MONTHLY CHANGE
2013
2012
YOY YTD CHANGE
YTD 2013
YTD 2012
CHEVROLET TOTAL
+12.59
145,089
128,867
+6.48
1,793,632
1,684,555
AVALANCHE
-85.66
255
1,778
-22.86
16,399
21,258
CAMARO
+13.53
5,068
4,464
-3.82
75,552
78,554
CAPRICE
-11.74
248
281
-0.06
3,487
3,489
CAPTIVA SPORT
+21.9
4,476
3,672
+31.37
44,966
34,228
COLORADO
-99.55
6
1,327
-90.41
3,410
35,547
CORVETTE
+128.89
2,527
1,104
+11.25
14,286
12,841
CRUZE
+8.29
18,200
16,807
+6.25
230,062
216,528
EQUINOX
+9.37
18,397
16,821
+11.01
220,980
199,070
EXPRESS
-3.8
5,779
6,007
+3.61
71,928
69,421
IMPALA
+20.2
13,418
11,163
-8.48
146,164
159,710
MALIBU
+40.85
14,405
10,227
-7.13
185,101
199,321
SILVERADO
+12.1
34,386
30,674
+19.1
437,821
367,613
SONIC
-6.06
4,712
5,016
+7.91
81,211
75,257
SPARK
+1.87
1,741
1,709
+219.2
32,418
10,156
SUBURBAN
+10.78
5,212
4,705
+7.78
45,440
42,160
SS
*
178
0
*
179
0
TAHOE
+23.36
7,272
5,895
+24.14
74,856
60,302
TRAVERSE
+20.92
6,889
5,697
+13.42
88,665
78,176
VOLT
+26.4
1,920
1,519
-0.6
20,702
20,828
2013 - November - USA - Buick
MODEL
YOY MONTHLY CHANGE
2013
2012
YOY YTD CHANGE
YTD 2013
YTD 2012
BUICK TOTAL
+13.42
15,072
13,289
+15.98
190,130
163,935
ENCLAVE
-2.7
4,687
4,817
+10
55,715
50,651
ENCORE
*
2,663
0
*
29,195
0
LACROSSE
-21.52
2,980
3,797
-13.82
45,675
53,002
REGAL
+83.29
2,018
1,101
-26.64
16,938
23,090
VERANO
-23.78
2,724
3,574
+17.6
42,598
36,222
2013 - November - USA - GMC
MODEL
YOY MONTHLY CHANGE
2013
2012
YOY YTD CHANGE
YTD 2013
YTD 2012
GMC TOTAL
+19.76
35,727
29,832
+10.22
407,781
369,960
ACADIA
+108.37
7,566
3,631
+12
81,870
73,101
CANYON
-98.79
4
330
-88.99
927
8,420
SAVANA
+51.08
1,532
1,014
-26.93
14,117
19,320
SIERRA
+22.48
14,362
11,726
+20.26
166,535
138,475
TERRAIN
-16.39
6,821
8,158
+6.09
91,527
86,270
YUKON
+13.9
2,777
2,438
+3.47
24,705
23,876
YUKON XL
+5.13
2,665
2,535
+37.09
28,100
20,498
2013 - November - USA - Cadillac
MODEL
YOY % CHG
2013
2012
YTD % CHG
YTD 2013
YTD 2012
CADILLAC TOTAL
+11.4
16,172
14,517
+25.55
164,352
130,909
XTS
+59.99
3,443
2,152
+754.6
34,432
4,029
ATS
-5.54
2,643
2,798
-33.21
29,126
43,607
CTS
+14.58
1,100
960
-1.09
11,122
11,244
SRX
-6.06
651
693
+0.27
7,175
7,156
ESCALADE
-39.1
95
156
+13.59
1,906
1,678
ESCALADE ESV
-9.68
4,823
5,340
-0.75
50,702
51,085
ESCALADE EXT
+41.55
3,417
2,414
+146.81
29,889
12,110
2013 - November - USA - GM Total
BRAND
YOY MONTHLY CHANGE
2013
2012
YOY YTD CHANGE
YTD 2013
YTD 2012
GM US TOTAL
+13.7
212,060
186,505
+8.76
2,555,921
2,349,984
BUICK
+13.42
15,072
13,289
+15.98
190,130
163,935
CADILLAC
+11.4
16,172
14,517
+24.97
164,378
131,534
CHEVROLET
+12.59
145,089
128,867
+6.48
1,793,632
1,684,555
GMC
+19.76
35,727
29,832
+10.22
407,781
369,960
About The Charts
26 selling days for the November period this year and 25 for last year.
Totals include discontinued models: Buick Lucerne, Cadillac DTS and STS, Chevrolet Aveo, Cobalt and HHR.
I think the better sales growth of the Sierra over the Silverado may Sierra has a real exterior styling advantage. I really think Chevy needs to do something more striking with the Silverado front grill (something similar to the new Colorado?)
Also, just saw the new SS at the dealer. Wasn’t ready to drive yet. What a great car. It oozes quality. I wish GM would make a bigger commitment to produce a full line of the Commodores with perhaps some changes to the exterior to make it more similar to the Impala. I just hope they wouldn’t brand it as a Caprice. I think it needs a fresh name like the Commodore.
It is very troubling that they are talking about discontinuing it. This car could be a big seller in the US with a full line of varieties. It wouldn’t shock me if they could sell 5,000 per month.
I’m pretty certain you have your Cadillac numbers mixed up. The ATS should have 3443, the XTS should have 3417, the CTS should have 2643, the SRX should have 4823, and am not sure where the other numbers fit, but they probably belong to the Escalades.
Together Buick and GMC make for a very successful luxury brand. While less expensive than Cadillac. While less expensive than Cadillac, these brands make up for that in volume not to mention reduced research and development cost.
I question Cadillacs ability to be a global brand but see great potential for a combined Buick and Opel forward.
To start, neither Buick nor GMC are luxury brands… especially GMC. And Buick is semi-luxury… we can call it premium. And the “reduced R&D costs” aren’t real — they’re an accounting gimmick based on “estimated development cost” per each vehicle. The real question, as discussed numerous times before, is where would these customers go if Buick or GMC ceased to exist? Would they go “down” to a Chevy/Ford/Toyota, or “up” to a Cadillac/Lexus/BMW? That is to ask that if Chevy were to offer even more premium trim levels of its vehicles (pretty much what Buicks and GMCs are today), would it capture these buyers?
Additionally, I wouldn’t question Cadillac’s ability to be a tremendously successful global brand. China is next on its list of markets to conquest, and as soon as China catches on (with local production over the next 24 months, it most certainly will), Europe will the next focal point, with a strategy of its own. Sure, there will be some obstacles, but better product will triumph at the end. In other words, Cadillac’s global success hinges on it being a better product while improving the brand’s reputation (which product inherently does).
I agree with you regarding Buick and GMC being a questionable strategy. But then I think how successful the Korean twin brands of KIA and Hyundai with similar price point cars and only a styling change with their mass market offerings.
I think the correct answer is simply GM needs to make better cars, and the three brands will succeed. They clearly are a work in proress.
I see Buick, Acura, and Lexus all as semi luxury marques. I agree it would be interesting to see Chevy try semi premium like Hyn/Kia with Genesis, Cadenza and the other offerings. Such a move certainly enhances brand equity if the product is good. I’m not a believer in Sloans ladder in 2013, and would love seeing Chevy, Buick and Cadillac step on each others toes with unique products and image.
Are there GM brand loyalists below Gen X anymore (sites such as this excluded)? Chevy sales seem to be dictated by easy sub prime credit these days. Every time GM drops a brand, it losses share. For that matter, GMC has seem solid growth for much of the last year while Chevy trucks have not. I do wonder how much brand, and image, play into sales. I suppose every bit as much as each brands various economic and educational demographics come into play.
Comments
I think the better sales growth of the Sierra over the Silverado may Sierra has a real exterior styling advantage. I really think Chevy needs to do something more striking with the Silverado front grill (something similar to the new Colorado?)
Also, just saw the new SS at the dealer. Wasn’t ready to drive yet. What a great car. It oozes quality. I wish GM would make a bigger commitment to produce a full line of the Commodores with perhaps some changes to the exterior to make it more similar to the Impala. I just hope they wouldn’t brand it as a Caprice. I think it needs a fresh name like the Commodore.
It is very troubling that they are talking about discontinuing it. This car could be a big seller in the US with a full line of varieties. It wouldn’t shock me if they could sell 5,000 per month.
Are the cadillac numbers right? I thought the SRX was Cadillacs best seller. And I can’t believe the ATS is down 33% YTD
@David and @Robert You guys are absolutely correct. GM changed the order on us. Thank you for pointing this out. The charts are now correct.
Alex
I’m pretty certain you have your Cadillac numbers mixed up. The ATS should have 3443, the XTS should have 3417, the CTS should have 2643, the SRX should have 4823, and am not sure where the other numbers fit, but they probably belong to the Escalades.
Together Buick and GMC make for a very successful luxury brand. While less expensive than Cadillac. While less expensive than Cadillac, these brands make up for that in volume not to mention reduced research and development cost.
I question Cadillacs ability to be a global brand but see great potential for a combined Buick and Opel forward.
I’d challenge some of those assumptions.
To start, neither Buick nor GMC are luxury brands… especially GMC. And Buick is semi-luxury… we can call it premium. And the “reduced R&D costs” aren’t real — they’re an accounting gimmick based on “estimated development cost” per each vehicle. The real question, as discussed numerous times before, is where would these customers go if Buick or GMC ceased to exist? Would they go “down” to a Chevy/Ford/Toyota, or “up” to a Cadillac/Lexus/BMW? That is to ask that if Chevy were to offer even more premium trim levels of its vehicles (pretty much what Buicks and GMCs are today), would it capture these buyers?
Additionally, I wouldn’t question Cadillac’s ability to be a tremendously successful global brand. China is next on its list of markets to conquest, and as soon as China catches on (with local production over the next 24 months, it most certainly will), Europe will the next focal point, with a strategy of its own. Sure, there will be some obstacles, but better product will triumph at the end. In other words, Cadillac’s global success hinges on it being a better product while improving the brand’s reputation (which product inherently does).
Surprising that Escalade is significantly outselling Yukon. Are those numbers correct? Or, wrong like the SRX numbers?
Where are the correct charts?
Alex-
I agree with you regarding Buick and GMC being a questionable strategy. But then I think how successful the Korean twin brands of KIA and Hyundai with similar price point cars and only a styling change with their mass market offerings.
I think the correct answer is simply GM needs to make better cars, and the three brands will succeed. They clearly are a work in proress.
I see Buick, Acura, and Lexus all as semi luxury marques. I agree it would be interesting to see Chevy try semi premium like Hyn/Kia with Genesis, Cadenza and the other offerings. Such a move certainly enhances brand equity if the product is good. I’m not a believer in Sloans ladder in 2013, and would love seeing Chevy, Buick and Cadillac step on each others toes with unique products and image.
Are there GM brand loyalists below Gen X anymore (sites such as this excluded)? Chevy sales seem to be dictated by easy sub prime credit these days. Every time GM drops a brand, it losses share. For that matter, GMC has seem solid growth for much of the last year while Chevy trucks have not. I do wonder how much brand, and image, play into sales. I suppose every bit as much as each brands various economic and educational demographics come into play.