2014 Corvette Sales Surge 128 Percent In November, Ford Mustang Outruns Chevy Camaro4
In our latest breakdown of General Motors’ sales in the United States during November 2013, there are quite a few vehicles to take note of. Namely, the 2014 Corvette, which skyrocketed 128.89% from a year ago. Are those “Camaro tail lights” catching on? The answer seems to be a resounding yes.
Meanwhile, the 2014 Camaro, despite its 13.53% growth, was upset by the Ford Mustang, 5,068 to 5,309 sales, respectively. At the same time, the 2014 Malibu has gained ground, up nearly 41%, or up to 14,405 from 10,227 units. Meanwhile the 2014 Buick Regal gains ground thanks to a refresh, with an 83.29% gain, helping the brand grow overall. The Cadillac brand also grew, with the Motor Trend Car of the Year award-winning 2014 CTS jumping 14.58%, but only selling 1,100 units.
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What! Mustang beat Camaro? Is this the first month that has happened with the new
Camaro? Better get a new Camaro out soon.
If it weren’t for supply throttling back the C7 it could have been exponential. Hard to say if GM rollout approach for the Vette will net them the same sales compared to having dealerships stocked ready to sell. This will look better on paper over the long term, but how many potential buyers won’t want to wait? 10%? 15%? 30%?
This happens every time there is a new vette, Happened with my ’84.
I think it is a good thing to have a bit of a wait for a new vehicle like this. Just think if it was the opposite.
“New corvette sales up but 99 day supply shows the new Corvette is not meeting projected sales rate”
Also, like vettes in the past, once we get by this initial “I gotta have the new one NOW”, sales will fall back to a normal level and GM does not want to have to lay off the 2nd shift after only 6 months of production.
The new Corvette is doing well, but only time will tell if they can keep 2000 or so a month “going over the curb” ? Juechter himself has admitted they need to sell 22-24K per year to start making their money back. March-April-May of 2014 should tell the story.
I’m really wondering about Cadillac? Will the new line-up/strategy work? Even with decent incentives and a competitive lease, the ATS continues to sell under 3K per month well over a year after launch? Is this OK? There are about 950 Cadillac dealers, that’s about 3 per dealer/ per month? This means many dealers are selling 0-1-2 per month, which is poor.