Here in the US, there’s no trouble with overlap in markets when it comes to GM’s brands. In Europe, that isn’t necessarily the case, and GM CEO Dan Akerson knows that this is an issue.
All over the world, Chevy models are sold as affordable, reliable cars with plenty of variety to choose from. In Europe, the Opel brand is there to fill in the gap in the premium category above Chevy, but below Cadillac in terms of pricing (though Cadillac’s presence in the Old World is seemingly minimal). Unfortunately, European buyers have a bit of trouble differentiating between Opel and Chevy. “It is of concern to me,” Akerson told Automotive News. “Something has to change. I just think there’s channel conflict and confusion.”
Akerson states that this confusion reminds him of “retro GM,” where badge engineering was in style, along with bowl cuts. For the past several years, GM has tried to shift Opel a bit more upmarket, to help defeat the cannibalism of sales. “It is something we are going to resolve one way or another,” he says.
To make matters worse, the European market itself is riding the struggle bus. Chevy sales went down 19 percent through September, making for 112,452 sales thus far in 2013. To put the situation into perspective, GM has lost over $18 billion in Europe since 1999 and wishes to break even by mid-decade.
Comments
What concerns me is that no one at GM seen this coming.
I don’t think “European buyers have a bit of trouble differentiating between Opel and Chevy”. As I understand it, they view Chevrolet as purveyors of cheap Daewoos, even though there aren’t any Daewoos anymore.
Is GM looking at the success of Ford Europe as something that they can duplicate? Because I don’t they’re going to get into that kinds of a position in the market with the Opel/Chev method.
Maybe Opel should just be by itself and Chevrolet shouldn’t bother. Cadillac is a whole other problem; a problem of GM simply not giving a damn.
Infiniti has done much better job in 5 years than Cadillac has done in Europe since ever.
There is no need for Chevy in Western Europe. I love how Ford gives us here in the US Euro Focus and Fiesta…the very same cars GM fights with Astra and Corsa in the EU. The British fight is between Focus and Astra, with Astra winning in sales.
In that region, Cruze and Sonic are seen as value offering below Ford. Opel and Vauxhall should cover Europe much like Holden in the EU; we in the States should get higher quality Chevy cars at a fair price. I love Buick but they over charge for Regal and Verano which were designed with Ford, and no luxury brand in mind.
There is a glass ceiling that imports into Europe hit up against, even Toyota. The Chevrolet is from Korea and fits this category.
Opel is European with a long heritage, even though it has been through a rough patch recently. Vauxhall on the other hand has maintained a strong presence in the UK and should not be tampered with.
Ford has a long history of designing cars for Europe and is seen as European. Unfortunately Chevrolet is new on the block and will need to earn its stripes, something that will not happen overnight.
Europeans are not as influenced by brand management as in other parts of the world, but as everywhere are influenced by prestige names, largely based on heritage. Unfortunately Opel is not in this premium category, but then neither was Audi fort years ago. This is a long road that requires consistency in products and execution. Having GM executives questioning what to do about Opel and Chevrolet is not helpful.
As Grawdaddy, I also don’t think “European buyers have a bit of trouble differentiating between Opel and Chevy”.
As far as I can see, only journalists and car fans make an issue out of the Opel Mokka and the Chevrolet Trax being so similar that some even claim that they are identical cars, same for Opel Antara and Chevy Captiva (the latter is the only car where the Chevy sells more than its Opel brother). Ah, and the Opel Ampera vs. Chevrolet Volt.
True is, that GM could take more pain to differentiate the cars (on the same platforms) of the Opel/Buick/Vauxhall line from those the global Chevrolet brand, as Opel CEO K.T. Neumann recently demanded.
But currently, somebody in the market for buying a new car, and considering an Opel/Vauxhall, would not look at Chevrolet as the next possible choice.
I am with Grawdady, a brand is represented not just by the cars it has on the market but by its styling or brand language and reputation. The bottom line my understanding is GM has allowed both brands to sink in the reputation department although Opel is turning the corner in this regard… Sorry Dan, I do agree however that their needs to be a clear brand strategy for both brands. This market is not a simple market and GM, very competitive and GM has shown in the past its not commited to Opel, although it may be now. With the competition so thick they need to refine both brands and their reputations across the Globe.
GM saw this coming but it make this no easier.
They have two things they need to do. One build the Chevy brand in a new market and upscale the Opel brand in the market. Neither are going to be easy or cheap.
The Easy way out could have been rebadged Chevys as Opel’s and called it a day. But that would also make many mad too.
GM knows it will take time to do both divisions in Europe and make headway. The key to it will be to build both brands slowly and not lose money on either. It can be done but do not expect GM to do it overnight. Things like this take time and investment with each new model.
For many years Opel beat out Ford in Europe. GM did not need Chevy to pad sales.
I just wonder if European buyers will ever view Opel as premium.
I fully support that the problem of cannibalism between Opel and Chevrolet in Europe and Russia.
GM has absolutely professional policies around the world only in Europe and Russia is not a sales policy and absolutely no professional Clowning causing laughter most of the businessmen
Recently, when the market actually taken away from Chevrolet and Opel presented at the expense of sales of Chevrolet. Measures to reduce sales of Chevrolet in Russia and Europe are puzzling and controversy about the level of intelligence of the people responsible for these issues. I am in the United States said that the Chevrolet Malibu is almost in 2 times more Opel Insignia that the United States is presented as a Buick Regal I didn’t want to believe … but when found on the manufacturer’s site had been shocked by the foolishness tvorâŝejsâ in Russian and European markets.
For Gm it is time for change is long overdue in the European and Russian markets where it loses customers simply devastating pace.
For a long time in Russia, Chevrolet was 1 or 2 spot among foreign manufacturers, but the policy has changed and has to pose as a parody of the European method of sales where Shevi Cruise costs more Opel Astra, and mass castration machines Chevrolet and the carrying out of such a kind that only an idiot would buy such a machine in Russia. The essence of the policy is to not sell Chevrolet in all possible ways and sell Opel instead. What are colleagues from Europe which are already 14 years do not show their professionalism and lack of competitiveness.
Kasatal′no mythology that all tire with stories and causes irritation and laughter when Opel tries to model Chevrolet for his own. Opel is just one of 10 centers in the world for Gm. But if you listen to the marketers of Opel that they built “the pyramids”. Against this background, we see a Grand failure of Opel in Australia, where its sales have been even smaller than China’s GreatWall. And the failure of sales of Opel Omega in the United States as caddies boats-where the machine is placed in the top 10 worst cars of all time, United States. Do not forget a resounding failure to sell Opel Astra in the United States under the brand name Saturn. Director of Gm even during promotional photo kissing bumper Opel. As a result a resounding failure and bankruptcy, followed by elimination of the Saturn brand. To refresh the memory failure Shevi Malibu sales as fejslifnutoj Opel Insignia. The machine in the United States was simply devastating criticism from the side of the road and not automotive publications. Zateânye urgently urgently 2 updates and information about emergency replacement vehicle vehicles developed in Korea, toli toli in the United States gives a good idea about how that Opel is not just an error. This regularity. Opel is not bought in Europe not because “there are small problems, and due to the fact that there are huge systemic crisis and the constant lies that in the whole of United States leadership is to blame.
The next moment. Read the above that Europe will not understand ranking brands. But as an example. Have a Renault with Dacia, Renault itself has the most mass sector sales, but has already announced the creation of a premium brand in the peak of the premium DS who created the Citroen. In addition, Renault-Nissan already has a premium Infinity. Similarly, the Volkswagen Group which have a low Seat, Skoda and VW, intermediate premium Audi and mega premium Bugatti
So no need to tell tales that Europeans do not understand. Judging by the sales person that’s exactly what Europeans do not understand what kind of nitwit creates marketing policy sales in Europe and Russia
In Russia because this policy is a complete collapse in sales of Opel. Only for the year fell 22% on sales. And all this artificially created situation when Chevrolet just don’t give to sell in Russia, and not those who peddled the Opel (as in Australia!).
Only we Russian buyers in this situation not to buy Opel, and buys Hyundai, KIA, Skoda …
“In Russia because this policy is a complete collapse in sales of Opel. Only for the year fell 22% on sales
Sorry made a mistake is the former leader of the Russian market of Chevrolet sales drop only for 1 year at 22% and 1 place now just 5 place up to the end of the year is likely to be lost and up will rise, Toyota and Vw
Once again it is the Chevrolet lineup helped him in Russia. But stop castrating Chevrolet stop scoff with prices on Chevrolet making of 1.5 times the Opel. Expand the range of interesting machines sold in the United States, China and Brazil. We do not need any of your European Opel. Image of Opel in Russia is the same as for Fiat in Europe. For example the American Chevrolet Tahoe in Russia is as prestigious as Mercedes
The plan to sell Opel destroyed sales; many shoppers worried about warranties. It was a PR disaster. Russia liked both Opel and Chevy.
The proposed sale led GM to overly focus on Chevy in the West, and as a global brand…something the Japanese have basically avoided with value brands….until recently, Toyota sold Lexus as value in the region.
G M could and should apply Holden logic in this market and offer a mix of quality products under one marque.
GM should build Chevrolet into a Dacia competitor and leave the mainstream market to Opel. Europeans like Opel, but GM didn’t invest enough the last years.
Chevrolet is not good enough quality for the price, but extra sales will compensate for lower prices: http://left-lane.com/gm-global-brand-strategy-europe/
Some remarks on the article linked by Sander:
1. ” Ford, which has had a presence in Europe since the beginning of the 20th century” — actually Ford is present in Germany since 1925, and started production in 1930.
2. “less than 5% of Chevrolets sold in the continent are imported from the US, only Malibu, Volt and Camaro, the rest is built in South-Korea.” – the author forgot the Corvette, and as far as I can see, the Malibu is also imported from Korea.
3. “Renault re-introduced Romanian brand Dacia as a low-budget vehicle for upcoming markets worldwide, but decided to also give it a shot in Western Europe,” — actually Renault is selling Dacia models in Africa under the Renault brand. I have seen one with my own eyes…
I hate to agree. Even in North America, Chevy feels like a bad value when you look at Food, Mazda, Kia another competitors.
Aside from Impala, the line up fails to impress and I doubt Europeans feel differently.
stephen marcus wrote
1. Russia are both Opel and Chevy.
2. until recently, Toyota sold Lexus as the value in the region. ”
1. Opel in Russia has very low image among Russian buyers.
It is believed that this is one of the most low-quality, low-cost brands from Europe. Chevrolet especially American type Shevi Tahoe have the Russians buyers the same image as the Mercedes. Korean Chevrolet in Russia, a very dear. We should not forget that for many years it was Korean Chevrolet accounted for an overwhelming percentage of Gm sales in Russia.
But the policy “do not sell Chevrolet, and sell Opel has changed literally the last 1-1.5 years. I am sure this is due to the fact that the Russian Gm pass under the control of Opel. Because such a foolish policy is only in Europe. No where no such foolishness to budget Shevi stood more expensive semi luxery Opel/Buick in base trim levels.
The Russian market of Gm just gave Opelû that is not able to cope with the crisis in Europe. This is not a treatment of Opel is a continuation of agony. Because instead of putting in order the Affairs of Europe deprived actually kill sales of Chevrolet in Europe and Russia to become part of buyers to buy Opel.
But he wrote several times already, this policy resulted in the sales of Chevrolet in the year fall by a quarter, but sales of Opel does not grow but also reduced. Why so? Because Chevrolet fully meet the needs of poor people in Russia. Opel makes expensive car with shockingly poor quality. Look at the ratings in the United States for production of Chevrolet. And see quality ratings in Europe for Opel. Opel and Fiat are mediocre and unreliable car. The buyers in Russia do not give buy Chevrolet just aren’t buying Opel and artificially-imposed go to another car dealer bought a Volkswagen or Hyundai.
2. Lexus in Japan sell with 2005 year.
But that’s an entirely different case. Toyota’s image is the highest in the world and you can buy and like Lexus and Toyota both. Say the same thing about Chevrolet and Opel will not work. Chevrolet strong middling, reliable and worth the money. Opel is mediocre, unreliable. In Russia about Opel and Fiat most jokes. They are considered the same merciless as our Russian Ladas (produced by AVTOVAZ).
@IamfromRussia writing “the policy “do not sell Chevrolet, and sell Opel has changed literally the last 1-1.5 years. I am sure this is due to the fact that the Russian Gm pass under the control of Opel.” This change is actually a change to GM Europe from GM International Operations, and it is announced to take place by January 1st, 2014, some more weeks from now. So that future event can hardly be responsible for developments in Russia in the past.
As to the development of the sales figures — both Opel and Chevrolet sales in Russia grew strongly from 2011 to 2012: Opel by 20% and Chevrolet by 18%. But for January-October 2013, the sales or better new car registrations of Chevrolet dropped by 18% compared to the same period in 2012, while those of Opel only by 1%. Chevrolet dropped from 2nd rank by units to 5th place. The drop of Chevrolet sales in Russia is about the same as in Western Europe.
It is, BTW, interesting that in Russia there are still new car sales of Daewoo branded cars, which would have to be added to those under the Chevrolet brand.
Statistics are available from the “bestcarsellingblog.com” of Matt Gasnier, or where he gets the numbers from, the Association of European Businesses (AEB) in Russia: aebrus.ru
observer7 wrote “This change is actually a change to GM Europe from GM’S International Operations, and it is announced to take place by January 1, 2014, some more weeks from now. So that future event can hardly be responsible for developments in Russia in the past. ”
Earlier in Russia was the sales policy is the same as in America and Asia. Chevrolet by Korean models was the 1-2 places. The group with the brands Gm Daewoo, Shevi, Opel was the most powerful player in Russia.
But something happened 1 year ago. Competent policy sales suddenly vanished like a morning fog and instead found not competent stupidity as in Europe.
Suddenly prices for basic models, integration, the lineup was frolicking in full. Although 10 years running the Asian branch of Gm in Russia was out of the competition. How is it that the vector sales policy has changed dramatically Is the Russian market have decided to donate to Opelû. Pathetic excuses about the official date just cause laughter.
Do not read Russian fools-come smart Germans and teach. You first human space launch and make nuclear bomb then we will teach the Russians
There will be no happiness that comes from Opel. Consequences of the arrival of Opel management in Russia can be seen on the example of resounding failures with the Opel brand Saturn sales in United States. The effects of bankruptcy and liquidation of Saturn-brand that indirectly led to the bankruptcy of Gm. The following example start selling Opel in Australia. The situation there evolved the same way as in Russia. As a result of this policy has resulted in sales for the first time in 40 years, Holden lost his place in the top three sales in Australia. Opel at all no one was buying. Opel sales were even lower than that of the China GreatWall.
If affect the sales at the moment that I talked about falling sales in 2013, compared to sales in 2012. Themselves can see. Chevrolet has lost 22 percent in October. Sales of Opel remained at the same level. Where are the buyers who turned away from Chevrolet? As wrote above once the new policy sales in Russia is not to sell Korean Chevrolet the Russian buyer will buy Korean Hyundai and Kia. Buyers who have gone from Gm because of the abrupt change of policy sales with global sales policy on the same failed tactics of sales in Europe are not interested in rescuing Opel. Again above wrote that the image of the company Opel in Russia does not than not above Chevrolet and Fiat. But interest in the Korean cars and electronics, beats all records. Korean Samsung Electronics is the world leader in sales of consumer electronics. On the credibility of the Korean products have long exceeded the authority of European products on a combination of price/quality and Korean goods more innovative than European. It’s a fact of the modern world with which neither as cannot reconcile Germans and Germans in General from Opel. But don’t be afraid to be afraid but that Russian tanks entered Berlin and not vice versa. On the dreams of sobstvnnom greatness and the real world are different things.
IMHO Opel with his leadership, lost contact with the world and its policy simply flawed and incompetent.
The Russian market Opelû just got this fact. Obviously that Gm does not know how to save a bankrupt Opel and the only option that they came to mind this sacrifice sales Chevrolet losing say 100 thousand cars a year but give the opportunity to sell Opel at 1-2 thousand vehicles in Russia anymore. In Russia don’t like loosers if Gm artificially removes Chevrolet that Russian buyers simply turn away from him and from Gm
Easiest way to lose credibility. Win back market Opelû definitely not under force. There is no competitive models and not competent enough to see sales policy for Europe where Opel is not able to make a profit from the 1999 year
I envision Chevy having trouble keeping up with Ford even here in NA. Astra competes well against Focus in the UK, with Cruze not even in the running. It seems to me that Chevy is falling into the rut of barging brand even at home, with Buick blocking the possibility of higher trim levels and price points. Titanium is Fords new Mercury, and provides the brand a powerful halo.
IamfromRussia’s lamentation about GM’s efforts to move the Chevrolet brand upscale and the consequent loss of market share shows that Chevrolet is far, far away from competing with Opel, Ford, VW, FIAT or Peugeot. Chevrolet’s real competitor is Dacia, and also Kia, maybe Tata or China’s Great Wall. Or SGMW’s Baojun. Hyundai is already to far upscale for being seen on par with Chevrolet. Hyundai today plays in the league of the quality brands like VW, Ford, Opel or Peugot, Citroën and Renault, no longer in the bargain basement.
It is questionable if GM did the right thing for their commercial success when they in 2005 rebadged the cheapo Daewoo cars as Chevrolet and Holden, thus placing the Chevrolet brand in the bargain basement department, and at the same time depriving the Daewoo (now GM Korea) products of its competitiveness based on actual bargain basement prices and quality.
With the rebranding of Daewoo as Chevrolet and Holden, GM did not only brand Chevrolet as a bargain basement marque, but also Holden. Maybe Holden can get out of the basement, because of its decades long standing in their home market Australia (and New Zealand) and with their home brewed “large cars” (Commodore, Caprice), but in Europe (and the former USSR) Chevrolet was introduced as a new, hitherto completely unknown brand (exept vaguely as being some of those US-american gas guzzling big barges), and is now in people’s mind situated in the bargain basement, but with prices which are no longer competitive in that market segment.
That’s my view.
From Germany.
Normally I am not interested in counceling capitalist enterprises about their business strategy, but I dare to make an exception here.
The only real way to do away with the overlap of Opel/Vauxhall and Chevrolet is that Chevrolet is brought back to what it was introduced as in Europe, and what it is for decades, if not from inception, in South America: the bargain basement cheapo brand. The thought that Chevrolet might in forseeable time compete with Ford in Europe on the same level is ridiculous in my view. Chevrolet should concentrate on what it was at its introduction: the cheapo brand from a third world country.
Bring all the bargain cars developed by GM do Brasil and elsewhere in South America to Europe, the former USSR, Asia and Africa, the Cobalt (which is already on the Russian market), the Onix and Prisma, the Agile and Montana, and why not, also the Colorado pickup. And the Brasil developed Spin, Chevrolet’s successor to the Meriva and Zafira. Also the Chinese developments Sail and Enjoy, which are already on the market in South America, Africa and India.
Drop all Cruze, Orlando, Sonic/Aveo and Spark from the Chevrolet lineup, and let that market segment be addressed by the Opel, Buick, Holden and Vauxhall, with a common lineup of cars developed jointly by Rüsselsheim and Melbourne, with inputs from the PATAC in Shanghai and from Warren. Drop all the pretenses of elevating Buick to a luxury brand. Establish a line of solid, high quality cars for moderate prices, marketed under these brand names in the various markets of the world, with as much common parts as possible, and as much differences as necessary by different regulatory requirements and market conditions (densly populated countries like in Europe and parts of the USA, wide open spaces as in most of rural North America, different climatic conditions etc etc).
That way Chevrolet might get back the market share which it lost to Renault’s Dacia brand, to Kia, and to — in Russia — imports from China.
And the Opel/Buick/Holden/Vauxhall line could compete successfully with VW, Ford, Toyota, Peugeot/Citroën and Hyundai.
And Cadillac may be taken serious as a real luxury brand.
But to try to offer from Chevrolet the same level of cars as Opel should better be given up as quickly as possible. It is ridiculous that the bargain brand charges more for a Malibu than Opel for its Insignia of the same size class and on the same platform.
That might be a way for GM to go forward.
End of advocacy from my part…
K.T. Neumann, the Opel CEO, President GM Europe, and member GM Executive Committee, spoke recently also about this topic at a conference hosted by the German “Automobilwoche” of Crain Communiocations. Reports in that publication are in German only … so I searched and found this September 16 article in Automotive News Europe, from the time of the IAA (aka Frankfurt Motor Show): GM execs differ on the overlap of Chevrolet and Opel in Europe by Mike Colias.
Let me quote a few paragraphs:
<quote>
Thomas Sedran, a former corporate restructuring consultant who this summer replaced Susan Docherty as head of Chevrolet Europe, says there’s minimal cross-shopping between Chevrolet and Opel, even though both are seen as mainstream value marques in Europe.
[…]
Sedran […] said, research shows that only 5 percent to 12 percent of Chevrolet buyers also considered Opel among their top three choices. The same low degree of cross-shopping applies to Opel buyers, Sedran said.
</quote>
I for my part think it is erroneous to see Chevrolet as one of “mainstream value marques in Europe”, which I see confirmed by the numbers quoted by Sedran.
M. Colias sets this in contrast to K.T. Neumann, the new Opel CEO, whom he reports to have said that
<quote>
the Opel and Chevrolet product portfolios are too close for comfort. Opel has tried to move its brand upmarket in recent years.
“Chevrolet had a lot of budget product,” Neumann told reporters in a separate meeting. “Chevrolet now has some product which is, in my opinion, too close with the Opel product.”
</quote>
Note the past tense in mentioning the “budget product” of Chevy, and the “now” in the current lineup being too close with the Opel cars.
I see agreement between the two managers, and no difference.
It seems rather — to me — that both are conscious that the market overlap, which GM CEO Akerson complains about, should be solved by the means proposed by Sander in his contribution of November 19, 2013 at 8:06 am, the article he linked to, and which finally led me, after some days of mulling over it, to voice an opinion from my view. BTW, there is a comment by “Sander” to the Automotive News Europe article saying the same, and linking to the same articles in left-lane.com
This is GMs effort at aping Toyota and Ford with the goal of gaining scale and street cred as a global brand.
Why is Chevy so focused on Spin when Zafira, a great offering, was already developed? What is wrong with using Opel based cars in non Opel markets? R&D would be saved if GM was not so focused on an exclusive line up.
In NA Chevy will always be the base brand; Buick will never step in as a big seller verse, say, Honda, so luxury is a solid option. In addition, Buick sales kk stronger than Acura,.Infinity and Volvo.
The idea of Malibu choosing more than Insignia makes me laugh.
GM Europe is still a mess. This mess harms global operation. The need of a full Chevy line up its also a factor here, but should not be doing this much damage.
The Spin is developed for Third World countries, not the “first world” like Western Europe or USA. It is competing mainly with the Toyota Avanza aka Daihatsu Xenia. The Spin is currently on the market in South America and South East Asia, manufactured in Brasil and Bekasi, Indonesia.
While the original Meriva was a common development of Opel and GM do Brasil, and represented a global vehicle, the successors are different: GM do Brasil developed the Spin for poorer countries, and Opel developed the Meriva B (by taking the front axle from the Zafira) for Europe and similar markets. But it was also introduced in China two months ago, as imported Opel instead of producing it locally as Buick. And it is also available in Chile (as Opel, of course).
I know all that; however, by dropping the Opel “transfer”,GM losses scale, spends on stamping and tooling, plus the issue of R&D.
Ford has been using first world cars on the developing world for this reason. Also, the previous autos looked great
That was the time when GM considered Opel to be the developer of the bargain basement products, for Chevrolet in South America, for the Saturn brand in North America, also the beginnings of Daewoo Motors with GM’s joint venture “Sheehan Motors”, Opel models had been used, also Buick China started with an Opel Corsa B rebadged as “Sail”.
And in the late 1908ies the epoch of José Ignacio López de Arriortúa, the cost cutter which led to low quality of the Opel products.
Adding to my November 23, 2013 at 8:47 am contribution, here is the last paragraph of an September 23, 2013 editorial comment in “Automobilwoche”, the German language sister publication of Crain’s “Automotive News” on K.T.Neumann’s balance sheet after 10 months as Opel CEO:
<quote>
[Es] muss klar sein, dass Chevrolet in Europa klar hinter Opel ins zweite Glied tritt. Sonst stellt sich GM beim Wiederaufbau von Opel selber ein Bein. Auf diese Klarstellung wird Karl-Thomas Neumann bei den Gesprächen um die Neupositionierung beider GM-Marken in Europa pochen. Wenn GM nicht darauf eingehen würde, wird der Opel-Chef wissen, dass er die Koffer packen kann.
</quote>
My Translation:
<quote>
It must be clear that Chevrolet has to stand back behind Opel in Europe. Otherwise, GM would create themselves an obstacle against the recovery of Opel. K.T. Neumann will have to insist on this in the talks about the repositioning of both GM brands in Europe. Should GM not agree, Neumann will know that he should prepare to leave.
</quote>
(BTW, why do nested comments not work for me, when I enter a direct reply to some other contribution, but do work for others?)
Here is the article from the Automotive News about K.T. Neumanns talk at the Automobilwoche Congress in Berlin last week:
Opel CEO Neumann wants less overlap with Chevrolet in Europe
But there is nothing really substantial in it.
<quote>
“To better reach out to our target groups, we must separate the brands more clearly from one another. We are working on that,” Neumann added during his presentation at the Automobilwoche Congress in Berlin last week.
When asked to provide details on how this will be done, Neumann said: “We’re working on it and at the right point we will talk about it.”
</quote>
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