Cadillac’s global sales chief, Bob Ferguson, told The DB that a larger and more upscale electric vehicle than the Volt-based ELR is not out of the question. Ferguson said the higher end electric vehicle could generate significant recognition in North America and abroad, drawing interest from buyers who before might not have considered GM’s flagship brand.
“I’m so optimistic about how well (the Cadillac ELR plug-in) will do, especially on the West Coast and in the Northeast,” said Ferguson. “It will bring us a lot of new customers, I’m sure.”
The Cadillac ELR will be made in limited numbers and will carry an MSRP of $75, 995 when it goes on sale later this year, significantly more expensive than the Chevrolet Volt and Opel Ampera it shares the Voltec platform with, yet little else. GM is hoping the ELR will help them attract customers that would otherwise go for Tesla.
It’s no secret that GM is working on a longer range EV with battery technology to rival Tesla’s model S, which has a range of about 300 miles. Ferguson said it was too early to discuss the plans into detail, but added that he could certainly envision a larger, more luxurious ELR type vehicle coming to fruition in the future to compete with the Model S.