mobile-menu-icon
GM Authority

Cadillac Elmiraj May Not Be Built, Flagship Sedan Still On Track

It’s hard not to love the Cadillac Elmiraj Concept, especially when seen in person. It is the most current embodiment of Cadillac’s Art and Science design philosophy in the form of a restrained, wonderfully proportioned, all-American luxury coupe. We hoped that the Elmiraj, or some version of it, would get the green light for production, but General Motors high ups are still trying to prove a business case for the car, according to our friends at Autoblog.

GM’s Global Head of Design, Ed Welburn, told AB here at the 2013 LA Auto Show that the Cadillac design studio is very busy at the moment and is working on prioritizing which cars will get the funding for research and development.

Still, even if the Elmiraj doesn’t get the go ahead, Welburn says its styling cues will trickle down into the rest of the Cadillac lineup.

“Even if it does not go into production, it will have a significant impact on production cars,” said Welburn.

Earlier this year, GM CEO Dan Akerson confirmed that Cadillac will launch the LTS — a large, Omega based, rear-wheel drive flagship in about two years’ time, but did not mention if it would spawn a coupe variant as well. Even though GM is weary about producing the Elmiraj, Ed Welburn appears to be on our side.

“I want to see this car go into production badly. Very badly,” he said.

Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. I think a better Headline would be “Cadillac Elmiraj is still On The Fence for Production, Flagship Sedan still on Track”, because if they are still making a Business Case…….Then it can still go Either way!! Personally, I always thought they wasn’t gonna do this Absolute Beauty(Still Some Old GM Left in them)……..But if they do…….DAMN!!!!! 🙂

    Reply
  2. Kinda figured they wouldn’t. The LTS as a coupe only would be very risky. If there is to be any LTS, its likely to be a sedan.

    Reply
    1. At least a sedan first.

      Reply
  3. Priorities like a Buick that competes with the Porsche Panamera. Get a clue GM!

    Reply
  4. You have it right.

    Often in times when one side is trying to sell their business case they will go public to get public reaction to back up their claims it is needed.

    The key word here is may not be built. That just means they have not killed it and there is still a debate between two influential bodies within GM.

    We have seen this before and often the outcome is what we do want. It could go either way but a big positive reaction for the car right now would give it a boost.

    Yes there is a little of the past GM still in their offices but the good news is they have been losing more of late than winning. The younger and new people in place have been able to overcome much of their distain and with each success they have only gained more strength to push more good product.

    Until they say it is dead do not count it out.
    As for Buick that car has nothing to do with this. This car just has to show that if they build it that that they will recover the billion dollars to develop it and still make a profit. This is something you can not afford to get wrong.

    As for Buick.. Do not underestimate them till you see what they are talking about. Buick is in for some major changes as they have yet to really seen any new post bail out models yet. Once they do the contrast will be great.

    Reply
    1. We’ll probably see the Anthem in Buick very soon! The Verano is due for some changes too! The Regal is very good, but I would love to see it on a larger wheelbase (for better legroom/headroom) and a coupe and/or convertible variant would be awesome!

      Reply
  5. The Regal is nearing the end as it is a old car. It and the Malibu only have a couple more years before their platform is replaced.

    I would look to the Lacrosse being changes soon as it is very old and rendered pretty much out dated by the new Impala. I expect to see more major changes here and of a more sporting nature. This is an area that is untouched by the XTS and Impala.

    Reply
  6. It looks as though we will just have to continue looking overseas for anything beautiful, luxurious, edgy and otherwise not yet another sedan or box from domestic manufacturers.

    Reply
    1. Not even! Leave it up to Toyota, Nissan, Honda, VW and Hyundai to make a econobox that runs as horrible as it looks. . . .

      BMW’s, Infiniti’s, Lexus’, Acura’s, MB’s, Audi’s and Jaguar’s are all good enough. But do not even come close to the spirit, quality, workmanship and the new lineup from Cadillac.

      Cadillac and all of it’s competitors are in the relationship of “Anything you can do, I can do better.” (Cadillac being better)

      The V Series and new V-Sport models are way better than the cars they are targeted to compete with. A new ATS-V with 3.2L Twin Turbo that has 500HP is going to make an embarrassment out of an M3, A new CTS-V with over 600HP will outdo a an M5. . . . . .

      You see where I am going with this, right? Foreign brands are not all that much (if even at all) better than many American brands (I am using Cadillac for an example). Don’t assume things that can be proven. You are smarter than this!

      Reply
  7. Please GM build this car! I’ve driven Corvettes for 20 years and I hate the C7. This is the first car I’ve seen that I can get excited about. Build the coupe and I’ll be the first in line.

    Reply

Leave a comment

Cancel