General Motors told reporters in Detroit last week that its redesigned 2015 Colorado can out-pull the current best-selling mid-size pickup in North America — the Toyota Tacoma. Now more than ever, The General is looking to go head-to-head with the Tacoma, starting with the numbers game.
The new Colorado, which goes on sale in the middle of next year, is said be able to tow up to 6,700 pounds (3,039 kilos), compared the the 6,500-pound advertised capacity of the Toyota Tacoma, the segment’s current sales leader. The 2015 Colorado also enters the market with more technology, and GM expects it to be a power and fuel economy leader, as well.
Unsurprisingly, General Motors is looking to take the top spot from Toyota in the midsize pickup truck segment, which saw sales of the long-in-tooth Tacoma (AKA “Taco”) rise 28 percent last year, during GM’s brief absence from the segment.