Earlier this month it was announced that General Motors would extend the operations of its Consolidated Line in Oshawa, Ontario to 2016. The line was originally scheduled for closure in mid-2014, but was given a two year extension to produce the outgoing Impala Limited for sale to rental companies and government organizations.
The redesigned 2014 Impala features a flashier exterior and a more upscale interior to help attract retail customers. According to the Automotive News, GM wants individual buyers to account for 70 percent of Impala sales, as the outgoing model and iterations before it were commonplace on rental lots.
By continuing to produce the outgoing Impala until 2016, GM can fulfill the market for fleet vehicles without devaluing the current Impala by selling off fleet versions in large quantities.
“The Impala Limited has done extremely well. Our fleet customers know the car and like it,” GM spokesman Chad Lyons told Automotive News. “It’s a business opportunity that we want to continue to fulfill.”
Automotive News also points out this isn’t the first time the General has pulled such a move. When Chevy introduced the redesigned 2007 Malibu, it continued to offer the outgoing model to fleet buyers as a 2008 Malibu Classic. They did the same thing with the 2004 Malibu, offering the outgoing model as a Chevrolet Classic.