Buick The Only Brand To Report Decrease In Average Age Of Buyers Between 2007 And 2011
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When you think of brands that had the potential to lower their buying demographics between 2007 and 2011, you probably think of brands like Mini, Subaru, Nissan, or even Chevrolet. But you’d be wrong, on all accounts. Because the brand — the only brand — to lower the average customer age of its customer base was Buick, according to data collected by Polk. And this was before the launch of more youthful models such as the Verano and Encore.
Granted, the brand also had the highest average customer age of all recorded brands, at 62 years — higher than that of Lincoln. Thankfully, not so as of 2011, with the average age dropping to 59 years. Granted, that’s still quite high when looking at the rest of the industry, but it’s comparable to other luxury brands such as Lexus. We hope to report on more current numbers in the near future.
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Surprised that Cadillac didn’t see a decrease in average age as well. Hmm…
I’m pretty sure the age for Buick has dropped even more since 2011 with the release of the Verano, Encore, and improved advertising.
I’d like to see all the GM brands’ average ages today, especially cadillac. Since then they’ve added CTS Coupe and V Coupe, ATS and even the XTS. Buick too with the Verano, Encore and refreshed Enclave.
Glad to see that stat. And yeah, the Encore can only help reduce it further.
Too bad the Adam is not realistic to get certified for sale in NA, or it would be a big help.
Did these younger buyers replace older ones or just get added into the mix? If replaced where did the older ones go? On a more serious note now this is good news because it is what they’ve been wanting for a long time. Glad to hear(see) this. It proves that a livelier product mix was what was needed.
how is buick still a non luxury??
If they would introduce an affordable version of the concept in the picture, the age would drop like a rock