Opel has announced a price cut for its Volt-based extended range EV, the Ampera in hopes to boost the more environmentally friendly mode of transportation with a significant reduction in price.
The 2014 Ampera will start at €38,300 ($50,700 USD) in Germany, a €7,600 decrease compared to the previous year. The Ampera will also see price reductions in other countries, although no numbers have been announced. The announcement of a price cut comes just before the premiere of key competitors at the Frankfurt auto show, like the Volkswagen e-Golf.
Opel CEO Dr. Karl Thomas-Neumann says reducing the price of the Ampera is indicative of the company’s belief of an emission free future.
“With our new pricing, we show our straightforwardness and continue to pursue our strategy for sustainable mobility. We at Opel remain committed to investing in electric propulsion and believe in an emission-free automotive future,” he assured.
Although the Ampera is now much cheaper, it is still more expensive than its American sister, the Chevrolet Volt, which starts at $34, 995.
Comments
Is this a reflection of what Chevrolet has done with the Volt price here in the US?
Yes GM knows the key to increased volume is to lower the price on these cars. While they were wanting to wait till they lowered building cost they have seen the others win market shares with lowered prices.
This is a segment all MFG will have to grow sales/profits over time. Those who lose market share now will have a harder time catching up hence the lower prices.
What’s the comparable price of the Leaf over there?
Elroy,
I believe the Nissan Leaf starts at €23,790 in Germany.
Confirmed. Although this is the company announced standard price, and the individual dealers could offer some rebate.