According to General Motors’ research, 54 percent of customers rank safety as a ‘very important’ consideration when shopping for a new vehicle. That being the case, the Chevrolet 2014 lineup consists of seven vehicles that received a Five Star rating from the National Highway Traffic Safety Administration, more than any other brand and more than Ford and Toyota combined.
The NHTSA handed out its highest possible 5-star overall score to the 2014 Chevrolet Sonic (the only subcompact to receive the rating), Cruze, Volt, Impala, Traverse, Camaro and Silverado 1500 Crew Cab.
“We design safety and crashworthiness into our vehicles very early in development,” said Gay Kent, GM’s general director of Vehicle Safety and Crashworthiness. “We are committed to offering advanced safety technologies on a broad range of models, not just on the most expensive vehicles. All of our vehicles are designed to provide continuous protection for customers before, during and after a crash.”
Apart from passive safety features like the Cruze’s 10 standard airbags, GM offers lane departure warning and forward collision alert on a variety of vehicles, designed to stop an accident before it happens. OnStar, available on all Chevrolet models, allows occupants to contact emergency services if an accident does occur.
Comments
GM wants nothing less than a 5 star rating in the North American market.
Not only is it good publicity but in this post love affair of the car era it is also a point many people buy on just as much as quality and MPG.
Sad to say it but the factors that make cars cool are not the hot buttons anymore but it is leading to safer cars for all so I guess all is not lost.
I have been told by a Marketing manager from GM that anything less than a 5 star is considered the kiss of death for many buyers condsideration.
No doubt about it, safety sells. And for GM to have more than the others, this is a good thing and should be pushed in advertising.
Yet they still dont have one single vehicle to rate as a top safety pick plus according to the iihs. Toyota Ford Chrysler Nissan Mitsubishi Subaru Suzuki Volvo and Honda all do.
Why do people put so much into safety? Do they say they look for safety in a car so that it makes them appear to be a good caring person?
For people like myself I could care less about safety! Use those billions to build a better car with more features, spend more money on systems that keep you from getting into a accident!
When I go to a dealership and the salesman starts talking about how safe the car is I just walk away!
WTH Safety is as much protecting you from what the other person did to cause a situation that could lead to an accident as well as to you the driver to keep you out of one as well.
“Do they say they look for safety in a car so that it makes them appear to be a good caring person?”
What kind of idiot reasoning is that? Doing it for image?
No. People would buy a safe care to protect themselves against other idiot drivers who are incapable of driving properly, and who are more likely to cause accidents. There’s more drivers on the road now than ever before, and every one of them is a potential accident.
Your making my point for me! If the car companies design cars that help keep you from getting into a accident and teach drivers how to really drive then you won’t need 10 airbags in a car!
Safety is like the tow rating, it’s over inflated ego crap!