Over the next two-and-a-half years, Cadillac will roll out a plethora of new products to the United States and Chinese markets, according to a Reuters report. These vehicles will be all-new or restyled, and will range from the Cadillac ATS Coupe and all-new 2015 Escalade, to the much-talked-about Cadillac CT6 flagship, along with the already-revealed 2014 CTS sedan and 2014 ELR plug-in coupe. And then will come a trio of much-needed Cadillac crossovers.
Expanding Cadillac’s portfolio of crossovers is essential if the brand aims to catch Mercedes-Benz and BMW in terms of sales volume. To that end, Cadillac will launch an all-new Cadillac SRX (dubbed the Cadillac XT5) by early 2016, and then flank the midsize crossover by both smaller and larger CUV models by 2017. Based on what we know, at least one of these three crossovers will be on the dynamic Alpha platform, while others may utilize an all-new architecture.
The Cadillac range will also add a smaller sedan below the ATS, and we may also be surprised by a halo vehicle or two. Here’s to a bright future for the Wreath and Crest (or will it soon be just the Crest?) brand.