How A Vehicle With OnStar Can Give Itself A Checkup: Ad Break
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OnStar’s Vehicle Diagnostics report provides subscribers with a detailed report of key vehicle systems through monthly emails — which is the subject of this new OnStar commercial, part of the new ad campaign by GM’s telematics system:
For those interested in revisiting the ad’s artistic copy, it goes something like this (deep breath):
So, you’re fast asleep, dreaming you can fly like a falcon, unaware that as you were driving home, a diagnostic signal flew into your Impala’s engine, transmission, brakes, and a few other systems you didn’t even know your car had, sniffing around for possible trouble codes. Then it shot data out of your car through a bunch of cell towers and into your inbox. You wake with some vague recollection of looking at earth from above, check your email and see that your car is just fine, thank you, but your left rear tire pressure is a bit low, your oil life is at 19 percent, and you’re due for a new filter. After a long yawn, it dawns on you that you live in an amazing time when cars can diagnose key systems and send reports while you’re suspended in midair dreaming that humans can fly. All because you drive a Chevrolet Impala connected by OnStar.
The GM Authority Take
Following the Stolen Vehicle Assistance ad, another great spot showcasing one of OnStar’s main value-adding features, along with the all-new 2014 Impala. Nicely done, OnStar.
Also, the cat at 0:32 is adorable!
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I saw this ad before and thought it was odd. I receive these diagnostic emails they always arrive in my BlackBerry a couple minutes after I start my truck. I cannot ever remember one coming in while I was not driving. It seems that the diagnostics are initiated by the vehicle and not remotely from OnStar. (And honestly, I prefer it the way it is!)
That said, they are still nice for maintenance reminders and such.
Um, how about contacting me in real-time (ie. not monthly) on a need-to-know, action required/not required basis? Tire pressure low – action required; oil life 19% – action required in 1 month (based on driving history); transmission failure imminent – immediate action required. etc. Don’t tell me anything if I don’t need to know.
I get these updates every month then have to go out because of curiosity to check the mileage on the car and play a guessing game as to where I was or the car was and what I was doing based on current miles on the odometer when all this occurred. Funny thing is, a lot of this info. I kind of know anyway because I look at the DIC once in a while.
Interestingly, the sequence in the video in which the transparencies are laid down show an Impala with a longitudinal engine and drivetrain, suggesting RWD.
I don’t work in advertising, but I can see why they did that; a way to show all the monitored subsystems of the Impala laid out over the car rather than concentrated in the front. I don’t believe for a second that it was an easter egg foretelling of a RWD Impala, merely a deliberate choice for presentation purposes by the advertisers.
I think the steering wheel was on the right, as well.
This is my first Chevy. Will this work for my 2009 LT ? and I also would like to know since I don’t have blue tooth control buttons on the right side on my steering wheel, I assume I don’t have blue tooth I only see a phone icon in the mirror when i press Onstar, can blue tooth work through onstar? or is this an add-on feature I will have to find?
OMG I AM SO GLAD MY CAR CAN TELL ME ABOUT ALL OF THAT CAR STUFF THAT I DON’T KNOW ANYTHING ABOUT LOL. I JUST DRIVE THE THING BECAUSE BEING A WOMAN, I DON’T KNOW ANYTHING ABOUT FUEL SYSTEMS, ABS, AIRFLOW SENSORS, TIRE PRESSURE, OR VOLTAGE. THIS COMMERCIAL REALLY SPEAKS TO ME.
this actually made me pretty mad