Being ahead of the curve is a huge priority in an industry that moves so very quickly. GM’s Director of Advanced Design, Frank Saucedo briefly discusses what he and his team do, and how it affects the future of GM’s brands like Chevy and Cadillac, and the rest of the car market. Looking forward and planning ahead past the year 2020 are what will help determine what buyers want, and how to ultimately capture market share. Strategically, the GM Advanced Design Studio is located in trendsetting Hollywood, California, so Michigan-based GM designers can study the adaptive culture and see things from a different design perspective.
Take a look at the video and tell us what you think buyers of the future will want. We’re equally curious.