Following up Chevy’s video about the making of baseball bats (Louisville Sluggers) is the following clip highlighting the Groundskeeping crew of an MLB team.
The Groundskeeper and the crew of (roughly) 10 men and women who spend a combined 300 hours every week perfecting MLB fields are the unsung heroes of the game. Working behind the scenes to bring attention to details that might surprise even the most enthusiastic fans, the Groundskeeping staff starts before the first pitch is thrown and before any fans set foot in a stadium, while continuing during the course of the game and long after the last out.
The work is undoubtedly hard, but it’s also more than just physical labor. As Chevy puts it, “it’s also an art created with earth, clay, and sand”, while also being a science — the “science of perfectly-measured lines that help define the rules of play.”
The following video, part of Chevy’s Discover The Craft mini webisode series for fans of Major League Baseball, explains this in an eloquent and articulate manner while featuring the LA Angels’ field and the 2014 Chevy Impala, which has been “crafted for a personal touch”:
Like the other videos in the Discover the Craft series, the clip is set to a melody that accentuates the well-read copy, which reads something like this:
With its valet vault and customizable MyLink infotainment system, the all-new 2014 Chevrolet Impala has been crafted for a personal touch.
This is the story of a groundskeeper and his crew: a group of ten specially-trained men and women dedicated to one field. Putting in 300+ man-hours a week to perfect one stadium. All working in concert towards one goal. And even though it’s just a base, someone has to count out the 90 feet between them.
This is art, created with earth, and no detail or task is too small. Because a field is only as good as the people who tend it. So when a field is grown with a special mix of Bermuda and ryegrass seed, when it’s watered everyday without fail, you’ll see the difference it makes. This field is tailored by the crew that maintains it. And although the stream may guide the way, a steady hand keeps the line straight. While it may be 60 percent clay and 40 percent sand, it’s also 100 percent hard work.
The GM Authority Take
Chevy is a sponsor of the MLB, but the relationship between baseball, the 2014 Impala, and the Discover the Craft tagline isn’t as clear as a cloud-free morning in Breckenridge. Of course, the goal seems to surround drawing a parallel between the high quality of the new Impala, and the high-caliber work done by an MLB Groundskeeping team.
That said, the two-minute-long video is nothing short of beautiful, with an articulate narration and an insight into baseball that isn’t widely discussed. But why does the spot feature the the LA Angels’ field, and not that of the Detroit Tigers? This is Chevrolet from the Motor City we’re talking about… right?
Watch Chevy’s other Discover The Craft videos, including:
Comments
Maybe because they are trying to get some Califonians to listen. Detroit loves Chevrolet. CA not so much.
Great way of getting people’s attention to a brand. Chevrolet are one of many sponcers of the football team I support, Manchester United. Vauxhall also sponcers all the UK’s national teams, in last nights match between England & Scotland to which Vauxhall sponcers both, was adverts for the Adam.
Football season starts this weekend, Manchester United have already won the Charity Sheild last week & start the defence of the title with the first match an away fixture. I cannot wait for the season to start 🙂
Because the head groundskeeper is the best in the business. Chevy and MLB both know that. You start this Ad Campaign with “who is the best in the business?”…