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Chevrolet Silverado Becomes Official Truck Of University Of Texas Longhorns

Chevrolet has signed a deal with the University of Texas Athletics program, IMG College and the Ex-Students’ Association of the University of Texas (the Texas Exes) signed a multi-year deal designating the new Silverado as the Official Truck of the Texas Longhorns and of the Texas Exes.

Unique opportunities in this sponsorship include allowing a Silverado truck to pull Bevo — the University’s live mascot who is actually a longhorn steer — to and from events, along with showcasing a Silverado at the Texas Exes’ “Biggest Tailgate in Texas,” the new Chevy Silverado Ticket Will Call & Pick-up Window designations and the Official Truck of the AT&T Red River Rivalry, the annual Texas vs. Oklahoma football game in Dallas. Lastly, the Silverado logo also appears on the backdrop for all Texas Athletics official media conferences and interviews.

“This partnership complements the Silverado’s overall marketing campaign, with its strong focus on Texas, where a Longhorn fan lives in one out of every three households and is almost twice as likely to buy a truck as the average consumer,” according to Chris Perry, vice president of Chevrolet Marketing.

Former staff.

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Comments

  1. Being an OSU grad, I’d like to see Stillwater, OK do something similar, but I’m glad Texas didn’t go with Toyota.

    Reply
  2. How is the Silverado 3500 dually in this story when its not even revealed yet?

    Reply
  3. Unless I’m seeing the taillight of a 2013 model

    Reply

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