Cadillac has been doing a great job changing its silver-haired image of yore, and has certainly drawn in new crowds with products like the CTS-V family and ATS sedan. The 2014 ELR coupe seems to be on track to build on that momentum, as well. It’s a sleek, sexy, efficient coupe that we can’t wait to get our hands on, and believe it or not, looks even better in person.
With new crowds in mind, Cadillac hopes that the plug-in coupe will help the brand grow in California, where alternative-energy vehicles seem to be the most popular.
“We see the ELR as part of our strategy for coming back to ascendancy in California,” said Melody Lee, director of brand reputation and strategy at Cadillac in a PlugInCars.com report. “We know the electric vehicle is maybe more important here than anywhere in the U.S.”