All-New Chevy Tahoe, Suburban To Be Unveiled September 12 In NYC
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To be in the market for a full-sized SUV and not consider the Chevy Tahoe or Suburban is just silly, really. Most of those who buy these huge utilities have a reason and/or a need (whether valid or not), and that’s why these big truck-based behemoths continue to exist, even in the face of hostile fuel regulations and what some would call a shrinking market.
With market shares in the 50% range, the current Tahoe and Suburban siblings are the two dominant competitors in the full-size SUV segment. GM’s market share in the sector is even higher when you add in the platform mates from GMC (Yukon) and Cadillac (Escalade). And even though the GMT900-based units are great trucks (aside from a few cracking dashboards), it is indeed time for an update, as they have been around since the 2007 model year.
The Place? New York City. The Date? According to Chevy’s Facebook, September 12th, 2013. The Stars? K2XX-based 2015 Suburban and 2015 Tahoe. That’s when Chevy will show off the all-new SUVs.
We’ll keep you updated as we hear more about these much-anticipated vehicles. In the meantime, feel free to occupy yourself with the C7 configurator.
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So does that leave Yukon to be at Texas state fair?
I am so excited!
Do you guys at GMA know if there will be an online webfeed from the reveal?If so, i’m interested in watching it.
Pat — yes, there will be a live stream of the reveal. We will have it here at GM Authority. Stay tuned as we get closer to the event.
Alex
Hey Alex. Any tme you may know of for today’s livestream introduction? Thanks. Dan
I’m looking forward to seeing what GM does with the Tahoe, et al. They have, of late, been of different and more attractive design than the pickups (with the exception of the Avalanche). The NY launch is duly noted since the current Chevrolet slogan is “finding new roads”. One does not find new roads by walking the same beaten path, as they have done with the Silverado/Sierra. Even the same old ads have been rehashed, with the same figures. Let’s see how they market the SUVs though. Let’s see new pavement this time. Truly bold styling would also be nice.
It would be nice to see a little bolder styling along the lines of some of the cars in the lineup. But how far can they go considering the shapes that these vehicles have?
@Richard haha wow you really hate the new trucks. Listen I agree, they need a fresher new design and marketing for the SUV’s too seperate them from the half tons. Really looking forward to the debut!
I may be the only one but I am not all that excited here,
I expect a vehicle to be improved much like the trucks but little changed in looks.
I also see these vehicles as not doing the volume they once did with the competition of the smaller and more numerous CUV’s that are taking over the market. They not only have lowered sales on the larger SUV’s but they are also killing the Minivans.
At least the people who are buying these will be the folks who really need them vs. those who just want them.
Scott — the ROI in this segment for GM is significant even at the current sales volume of the GMT900-based SUVs. Given the increased amount of standardization and scale that we expect to see with the K2XX-based models, the profits should remain very healthy for the foreseeable future.
In fact, it’s likely that sales volume in the segment will continue to slip over the next decade. But thanks to the oh-so-low break-even point for these vehicles (thanks to the success of the pickup trucks), the full-size SUV segment won’t really be threatened for years to come.
The profits in this segment have been off the chart for decades and is nothing new.
They can go lower volume and still turn a profit with little hassle but the question is who low will it go. Ford has already walked away with the Explorer.
There is big trouble for this segment in two ways. First off is price as they are not cheap now and will not be any cheaper in the future. This will help the lower volumes. But the other issue is for the half ton segment and that is CAFE. Just how many will GM want to sell. They are working to off set them with the multiple smaller crossovers but still between the government Regs that are coming and the fact gas prices are to the point many do not want 14-15 MPG around town. Sure they get 21 Highway but that is not were most are.
I see GM in this segment like Ford did with the Crown Vic. They will mine this segment as long as there is a profit but time will catch up to it in several ways.
When you hear a guy talking about his new Traverse and how much better MPG it gets than his Suburban it is telling.
In referring to the high profitability of these vehicles, I’m merely pointing out the well-known and the obvious — something you seem to have omitted from and possibly not considered in your original comment. The fact that it “is nothing new” is, well, nothing new. Neither are the CAFE regulations that you mention.
Ultimately, these are cash cow products, plain and simple. As long as demand exists and GM (and Ford, as everyone else will likely leave the segment in due time) can meet the demand profitably (sufficient demand plus the CAFE offset are important here), then GM should and will continue fielding offerings in this space. Right now, it makes sense to continue carrying on, which GM is doing. It’s simple business, really.
The question is, when will it not make sense for GM to be here? Unless the goal is heavy towing or off-roading, the Traverse is a better and more capable vehicle than the Tahoe. The Suburban’s increased length is playing to its advantage, so it’s feasible that the next-generation (post-K2XX) will see the discontinuation of either one or the other.
The answer is like all the other obvious statements already made. When there little to no market for the Body on frame. While the Traverse may do things well guys who think of themselves as real truck guys see it as just a large Minivan.
It is clear GM will remain I the Body on Frame segment as long as there is enough people to buy to make a good profit as there is so little competition left here now.
But we also have things like a SUV Cross over coming on the Omega that could convert people over since it would be a RWD/AWD model. The Explorer sales have been good so there is a market for the unibody.
The reality is at some point the half ton market is going to fundamentally change in some radical ways and ever loop hole will be used. The Coming Colorado could be the future of half tone as the full size may move up in ratings. Also Who ever though nearly half of all F150’s would be a Turbo V6? It will be interesting to se what happened in the next 10 years.
Yeah now that I think about it, you’re right scott
Will there be a diesel? 10 speed transmissions?
Where in NYC will this be held? I will be there for work and would love to see this in person. Does anyone know if it will be open to the public?
I can’t wait!
I love the suburban I will get it and get rid of my lincoln SUV