This Print Ad For The 1960 Impala Sport Coupe Is The Most Superlative Of All Time
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It’s Independence Day Weekend here in the US of A, so the fact that GM Authority reader Charlie sent in this print ad from 1960 is very fitting. The ad asserts that the 1960 Chevrolet Impala Sport Coupe is “nearest to perfection a low-priced car ever came” — moving it to the top for the most superlative ad of all time race (which is a rather superlative statement in and of itself, as is the title of this post). We’d argue that the 2014 Impala is an even more perfect car… although it may not qualify to be “low-priced”.
Either way, it’s fascinating just how different the marketing campaign is for the all-new Impala compared to its precursor from 50 years ago.
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Ahhhhhhhhhhhhhhhh, thanks for inspiring an old memory of mine. I had a 1960 Impala convertible. It had a 348, a 409 Mark 6 cam, 3 – 2 barrel carbs, tied to a Borg Warner T-10 4 speed. I had it done in black roll-and-tuck, new white rag-top, and deep burgundy lacquer. I removed the inboard headlights, installed a stainless tube grill, and installed a fourth taillight, along with de-badging it. Chick magnate!!!! Sold it when I got married. 🙁