Part of OnStar’s recently-launched ad campaign, this spot highlights the Stolen Vehicle Assistance feature of the telematics service. For the uninitiated, Stolen Vehicle Assistance helps safely recover a subscriber’s vehicle (in this case, a 2014 Silverado) before a thief has time to realize what’s going on. Watch:
The GM Authority Take
All we can say is, “yes!”.
The ad is fast-paced and has a distinct cool, high-tech flavor to it, an attribute that plays well with the general high-tech nature of OnStar. Not only that, but it’s the first time, at least in recent memory, that OnStar is marketing itself as a “cool” solution, rather than the rather dull (although useful) “we’re going to help you and your family in case of an emergency” theme.
Here’s something your Ford can’t do. Neither can your Ram, Toyota, or Nissan.