With recent talks of GM CEO Dan Akerson championing the Opel Adam and Cascada as potential Buick models, we’ve noticed a unique trademark name filed by General Motors in the United States Patent and Trademark Office database. The name is “Elmiraj,” and we’re not exactly sure how it’s pronounced. A quick internet search reveals it’s also the name of some cocktail bar in Brazil, and that’s about it. But we doubt this filing points toward some sort of mobile martini lounge.
Filed June 13, 2013, the only description for the Elmiraj trademark reads “automobiles.” And while it doesn’t specifically suggest a Buick vehicle, the name seems to fit in well with names like Encore and Enclave. But considering the exotic spelling, the name could just as well be for some upcoming concept car, maybe even a Cadillac concept car (remember “Converj?” Again, we see some consistency with the spelling).
We’ve constantly outlined how significant it is these days when it comes to applying for trademarks. Regardless, at this point it all comes down to educated speculation. We know that Buick looks to continue expanding its product portfolio, as is Cadillac. Out of instinct, Elmiraj could signal a concept version of the upcoming Cadillac LTS flagship — that is until we learn otherwise.
Comments
Cadillac did say there would be a concept coming, nicknamed the “Glamour” concept
Last I heard, that concept would debut in August at Pebble Beach. I hope that’s still on.
I bet that is the name of a Cadillac concept. Goes along the lines of Converj.
I hope it’s for a Cadillac concept
and not a production model. The name Elmeraj does not excite me.
“Elmiraj” Hmm, my guess is it is a Cadillac concept car, maybe a “miraj” (mirage) of an “El” (dorado)? Pure speculation at this point.
Mark6388 exactly what I was thinking!!!..almost reaks of Cadillac concept!
sounds like a concept
Cadillac strip club more than likely
well, considering Cadillac uses letters for their cars now except for Escalade, maybe a Buick but sounds more like a Cadiilac to me…
Elmiraj should be the “El”TS concept with body language in line with Ci”El”
I think its perfect for Buick’s new mid sized crossover and better than Anthem. With that said, it must be Caddy
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